Hospitality Job Loss. A Problem Worth Evangelizing.

Hospitality Job Loss. A Problem Worth Evangelizing.

Spirits Marketing
Hospitality job loss. A problem worth evangelizing. "Today's jobs numbers are devastating for our operators and our employees. The industry has nearly three times more unemployed workers than the next closest industry. As we go into 2021, the availability of the vaccine provides some hope, but it will be months before we start to see recovery for restaurants." Sean Kennedy, executive vice president of public affairs at the National Restaurant Association. Sean Kennedy adds, "Owners — from small independents to franchisees — are doing everything they can to survive, but without help from all levels of government, the instability and chaos of the last ten months will continue for the nation's second-largest private-sector employer." This from a recent article on restaurantdive.com. Why evangelize the problem? Let's define why. evangelize. verb preach to,…
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A Way to Drive Foot Traffic into Your Bar or Restaurant

A Way to Drive Foot Traffic into Your Bar or Restaurant

Spirits Marketing
A Way to Drive Foot Traffic into Your Bar or Restaurant. When Shared Spirits sought to bring technology to the market, we felt spirits, wine, and beer marketing should be a way to drive foot traffic into your bar or restaurant. Marketing in the independent restaurant and bar space hasn't always been strategic. It's been more of a carpet bomb philosophy. "If I spend it this way, the numbers will go up." The real definition of success? Shouldn't the real definition of success be the cultivation of lifelong customers and perhaps even knowing how much they spend with you on an annual basis? This is how Shared Spirits views marketing. We'll accommodate a client by doing what they want. We are however, really hopeful that one day, they will do…
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