Shared Spirits birth was inspired by social media. We have been ahead of the spirits, wine, and beer marketing industry as marketing pioneers from day one. Our technology addresses what the industry has expressed as problems for years. Lack of true measurement and poor tracking on marketing spends. We want to help your brand grow. Smartly, compliantly, and with ROI unlike you’ve ever seen. Contact us to learn more.
In today’s new retail “first” environment, you need sampling pros who care. Our staff loves what they do and take pride in sharing the brands we represent.
There is little chance of us covering the robust technology built to serve the spirits, wine, and beer industries in the scope of this page. It wouldn’t be in our best interest to do so anyway.
Our software compliantly converts adult beverage marketing spends into digital drink credits that are then deployed to ambassadors or influencers attached to hospitality operations like restaurants, bars, distilleries, breweries, and vineyards
Sampling and tastings are the proven way spirits and wine brands get their “liquid to the lips” of prospective consumers. I spend considerable time sharing the brokenness of the current business model.
How broken is it? One big conglomerate or owner of multiple brands budgets $10 to $15 per person per activation to get their brands on the lips of attendees. They obtain no data on who the attendees are. They have no ability to continue to market to them directly. Their only measure of success in the measurement of case count sales.
Think about it. As a patron of your favorite restaurant. If you suddenly had the ability to shoot 5 or 10 friends, colleagues, or connections drinks from your favorite restaurant, would you be happy? Sure. They would be as well.
We have opportunities to funnel hundreds of millions in alcohol marketing spend into key accounts where brands are already on the shelf.
The wounded and limping hospitality industry needs evangelists who bring light and focus on the problem along with solutions.
Beverage marketing and events can play a significant role in bringing revenue and employment back.
For a look at how some establishments are doing it and recommendations from Shared Spirits, click the image for our Spring 2021 report.