Why We Do This

Shared Spirits birth was inspired by social media. We have been ahead of the spirits, wine, and beer marketing industry as marketing pioneers from day one. Our technology addresses what the industry has expressed as problems for years. Lack of true measurement and poor tracking on marketing spends. We want to help your brand grow. Smartly, compliantly, and with ROI unlike you’ve ever seen. Contact us to learn more.

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Pay for Performance

Does your brand deserve an agency with forward thinking decision makers who know the spirits, wine, and beer industry is ready for real value innovation.
Measurable Events
We grew tired of watching brands pay millions for campaigns lead by street teams and impossible to measure "engagement" metrics. I...
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Digital Activations
We're not talking about a wasted Influencer spend here. We're talking about knowing who bought, drank, shared, and bought again. A...
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NO EXCUSE MARKETING
If you're not willing to put your marketing spend in areas where it will be measurable, we're not your team. We work to deliver ev...
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Our Offerings

We're experienced pros offering some tweaks in the services you expect from great agencies. We bring technologies you've never experienced. Promise.
EVENTS
Virtual and in-person when allowed, our team is delivering a pre-event, during-event, and post-even...
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ACTIVATIONS
Activations have changed. We know. With Shared Spirits, your marketing spend will be even smarter th...
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INTERACTION – ENGAGEMENT
The New Tasting Norm. It's a new opportunity you can embrace. The new norm, so to speak, is to engag...
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IN-STORE TASTINGS
In today's new retail heavy environment, you need sampling pros who care. Our staff loves what they ...
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SUPPLIER RETAIL REBATES
The manufacturer/supplier rebate model is in dire need of value innovation. We are not going to giv...
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THE SHARED SPIRITS APP AND CAMPAIGN MANAGEMENT MACHINE

There is little chance of us covering the robust technology built to serve the spirits, wine, and beer industries in the scope of this page. It wouldn’t be in our best interest to do so anyway.


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The SSM Consulting Community

We have some key partners in the mix. From brand strategy, technology, consulting, and event planning, we have it covered.
Sherman G. Mohr
Sherman G. Mohr
Sherman G. Mohr
Co-Founder
Blue Ocean Strategy Consultant and Co-Founder Sherman G. Mohr is a thirty year Nashville TN resident...
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Jasmine Dary of TwistedCorks.co
Jasmine Dary of TwistedCorks.co
Jasmine Dary of TwistedCorks.co
Events Partner
Jasmine Dary is Founder & CEO of Twisted Corks. Twisted Corks grew out of her years of experienc...
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objectstream
objectstream
objectstream
Technology Lead
Objectstream is an integrated service company delivering deep expertise, objective insights, tailore...
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Keith McCeney/McCeney and Martin CPA
Keith McCeney/McCeney and Martin CPA
Keith McCeney/McCeney and Martin CPA
CFO
Keith McCeney serves as our CFO and primary financial reporting advisor. Keith's role from day one h...
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Latest Posts

We observe, study, and write about the industry we love.
Campaigns for Spirits Brands Should be Measurable
Campaigns for Spirits Brands Should be Measurable
July 7, 2020

You need targeted campaigns, right down to knowing the individual targeted was in your category’s aisle at the key retail account. Marketing of virtual tastings and VIP offers should be going to the right targets, delivering the right value, at the right time.

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The Three Most Popular COVID Era Cocktails
The Three Most Popular COVID Era Cocktails
July 6, 2020

What this tells us here at Shared Spirits Marketing is that there is a massive underlying market for in-home cocktail entertainment.

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Three Steps to Virtual Activation
Three Steps to Virtual Activation
July 2, 2020

If you have a real desire to grow your brand, there has never been a better time to take ground from the competition.

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Start growing your brand today

For far too long spirits, wine, and beer brands have had to rely on sketchy information, bad data, and poor ambassador tracking. We know case count sales are the bottom line but they are a lagging indicator of success. You deserve to know well in advance of a reporting period what is working and what isn't. Schedule a talk with us. We want your business.
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