To-Go Cocktails and Wine. A Path Forward

To-Go Cocktails and Wine. A Path Forward

Spirits Marketing
It's no secret. The hospitality business is being decimated. For those independents that are still in business, to-go cocktails and wine allow for a path forward. State legislators have moved fairly quickly to address necessary changes allowing alcohol to-go and delivery options for restaurants that were shuttered or limited for in-person dining. More needs to be done. Permanent relaxation of laws around alcohol should be prioritized. In the meantime, there are operators that have attempted innovation in their to-go and delivery options. They are mindful of what customers miss when it comes to the cocktail and wine experience. What is it that customers enjoy about cocktails and wine? What is it about a great cocktail or glass of wine? For me, it's partly the following. I enjoy reading through a…
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