Four Current Ways to Improve Your Sampling

Four Current Ways to Improve Your Sampling

Spirits Marketing
1) Target your audience in conjunction with key on-premise and retail accounts. One of the better explained "liquid to lips" campaigns is explained on the Portma.com site found here: http://portma.com/tag/spirits-sampling An excerpt below: "The brand teams conducted on-site surveys at various liquor stores in three US regions: New York-New Jersey (NY-NJ), Eastern Pennsylvania (PA), and North Florida (FL). We also had a plethora of field staff reporting data available to link with the survey results. There were differences in impact between the regions, which field staff reporting identified. The program was centered on the “liquid-to-lips” experience, so we tracked the number of samples distributed in each market. Another program objective was to generate on-site bottle sales following the liquid-to-lips experience. An easy metric to measure the success of that effort is on-site…
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