In-Store Tastings with Engagement

In-Store Tastings with Engagement

Spirits Marketing
Suppliers and brands in the spirits and wine business have been settling for less. They deserve in-store tastings with engagement. Engagement from the customers who frequent the retail stores and have the greatest potential to buy their products. The current in-store tasting generally occurs via an agency that sends out a young attractive female who spends more time on her phone than engaging with the consumer and proactively inviting them to the table to experience the brand and its story. A look across other industries is warranted. In Blue Ocean Strategy terms, this look across alternative industries is important because there are important takeaways from borrowing what happens in those industries. Let's take a look at the conference or convention model. Expos in conferences feature the booth where participating companies…
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