Build Your Brand With Strategy, Not Tactics

Build Your Brand With Strategy, Not Tactics

Spirits Marketing
Strategic frameworks around brand building are more important now than ever before. The questions you ask are more important than the answers. You must build your brand with strategy, not tactics. As a spirits, wine, or beer brand owner or supplier, you need to pivot in today's marketplace. The six-paths framework from Blue Ocean Strategy will be helpful in your product and market development. “Note the objective is to adopt trends and then ultimately SHAPE them.“ In looking at trends across time let us first qualify what constitutes a trend. A trend will significantly shape what buyers value over time.A trend is irreversible. Once the shift takes place, there is no turning back.A trend shows a clear trajectory up or down. I’ve identified the three biggest marketing and sales trends…
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