Restaurant Operator Steve Turned his Beverage Program into an Ecomm Play
Restaurant Operator Steve Turned his Beverage Program into an Ecomm Play. It was simple with Shared Spirits Marketing. First, why would he want to do so? According to Toast; Restaurant Informer says although beverages typically make up only 25 or 30 percent of a restaurant’s sales, putting an emphasis on your beverage program and selling it well can increase beverage sales to closer to 50 percent. Typical food cost for a restaurant sits between 25 and 35 percent, but liquor cost of goods is often closer to 20 percent, so it’s worth it to look into how developing a beverage program could be…