spirits activation Archives - Liquid to Lips Marketing

Three Keys to Cocktail Program Visual Branding and Presentation

In week three of Mastering Restaurant Cocktail Program Marketing, we're discussing alcohol beverage visual branding and presentation. Some reader will find this material basic but remember, the new bar back, student mixologist, and those being transferred into the beverage program may find it helpful. Key One: In creation of visual branding, the creation of visual aesthetics in cocktail presentations is essential to attract and captivate your audience. Here are some tips to help you enhance the visual appeal of your cocktails: Glassware Selection:Choose appropriate glassware that complements the cocktail's ingredients and style. Different glasses, such as coupes, highballs, or martini…

By Shared Spirits

Crafting a Compelling Cocktail Menu

Crafting a Compelling Cocktail Menu Part 2 of Mastering Restaurant Cocktail Programming In this series we're covering the high points of mastering the development, roll out, and marketing of your cocktail program. Step One: Develop a diverse and innovative cocktail menu Developing an innovative and diverse cocktail menu can set your bar or restaurant apart from the competition and attract a wide range of customers. Here's a step-by-step guide to help you create such a menu: Understand Your Audience: Before you start creating your cocktail menu, consider your target audience. Are you catering to a specific demographic or aiming for…

By Shared Spirits

Understanding the Cocktail Market

In installment one of Mastering Restaurant Cocktail Program Marketing, we'll discuss our first topic. Understanding the market. Introduction to cocktail industry trends and market analysis Learning about cocktail industry trends and market analysis involves a combination of research, reading, networking, and staying updated with industry news. Here's a step-by-step guide to help you get started: Read Industry Reports and Market Analysis:Look for market research reports and industry analyses related to the beverage and hospitality sector. These reports often provide insights into consumer preferences, emerging trends, growth projections, and challenges in the cocktail industry. Our favorites include the following: CGA Strategy.com…

By Shared Spirits

Drizly vs Shared Spirits: A Side by Side Comparison

Here at Shared Spirits, we like to say, combine Drizly and Venmo, and you have Shared Spirits. Let's discuss Drizly vs Shared Spirits: A Side by Side Comparison. Drizly's value proposition for liquor stores revolves around several key points. I will lay out some comparisons of the two platforms. They are not at all competitors but serve the industry in complimentary ways. Drizly: Online Alcohol Delivery: Drizly offers a convenient online platform that allows liquor stores to expand their reach and tap into the growing demand for alcohol delivery. By partnering with Drizly, stores can offer their products to customers who…

By Shared Spirits

Top Ten ChatGBT Suggestions for Growing Your Restaurant’s Alcohol Beverage Program

We thought it would be useful to share ChatGBT Suggestions for Growing Your Restaurant's Alcohol Beverage Program. When you think about ChatGBT's core strength, at present at least, being the instant delivery of information, it makes sense to see what it delivers in the way of suggestions. This list, edited for some context is derived from entering prompts into https://chat.openai.com/. Here goes! Your thoughts are welcome. To grow alcohol beverage sales in a restaurant, operators can implement several strategies. Here are some effective ways to achieve this: Diverse Beverage Menu: Offer a wide selection of alcoholic beverages to cater to…

By Shared Spirits

Unlock the Flavorful Path to Success: Marketing Your Cocktail Program

Unlock the flavorful path to success. Marketing your cocktail program. In today's competitive landscape, a successful cocktail program can elevate your establishment to new heights, attracting patrons and setting you apart from the crowd. However, simply creating exceptional cocktails is no longer enough to guarantee success. To truly thrive, you must harness the power of strategic marketing. At Liquid to Lips Marketing, we understand the unique challenges and opportunities that lie within the realm of mixology, and we're here to guide you on the path to triumph and higher profits. Captivate the Senses, Captivate the Market Marketing your cocktail program allows…

By Shared Spirits

Liquid to Lips and Alcohol Beverage Marketing

I've studied booze marketing and sales for years now. Liquid to lips and alcohol beverage marketing is still the most common industry term I've heard used when talking about sampling and activations. I have been on a quest to find out what brands receive from in-store sampling spends. I can't claim that my findings are definitive. I can say with confidence that my observations are accurate after 10 years of study and 3 years of operations. The prompt and motivation for this post comes from a recent email exchange with an experienced brand leader who remains convinced that marketing a…

By Shared Spirits

Three Ways to Grow Your Alcohol Beverage Brand in Nashville

Three ways to grow your alcohol beverage brand in Nashville! You know the answers already. You double down on growth with consistent in-store sampling. You sponsor events on-premise so incentives to new on-premise partners are immediately activated as a result of their bringing you onboard. You work with event pros who know how to feature your brand in ticketed and free events hosted by big Meetup organizers, event planners, and Brand Ambassador pros. So the above list is obvious. The bigger questions are with whom and how will you accomplish these basics? There are numerous options for sampling agencies in…

By Shared Spirits

Restaurant Operator Steve Turned his Beverage Program into an Ecomm Play

Restaurant Operator Steve Turned his Beverage Program into an Ecomm Play. It was simple with Liquid to Lips Marketing. First, why would he want to do so? According to Toast; Restaurant Informer says although beverages typically make up only 25 or 30 percent of a restaurant’s sales, putting an emphasis on your beverage program and selling it well can increase beverage sales to closer to 50 percent. Typical food cost for a restaurant sits between 25 and 35 percent, but liquor cost of goods is often closer to 20 percent, so it’s worth it to look into how developing a beverage program could be…

By Shared Spirits

Alcohol marketing with out-of-home campaigns, smart or dumb?

Spoiler alert. The question, (alcohol marketing with out-of-home campaigns, smart or dumb?) can not be answered simply with a smart or dumb. The effectiveness of alcohol brands and out-of-home advertising can vary depending on several factors such as target audience, location, creative execution, and marketing budget. Out-of-home advertising refers to advertisements that are displayed outside of people's homes, such as on billboards, bus shelters, or transit stations. This type of advertising can be especially effective for alcohol brands because it allows them to reach their target audience when they are on the go and away from their homes. For example,…

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