Three Reasons to Rebate

Three Reasons to Rebate

Spirits Marketing
Suppliers and manufactures of adult beverages need good reasons to spend marketing money. We offer three reasons to rebate. Let's get right to it. One: You don't know who your customer really is. We've been pounding this point for years. Your agency has been telling you social engagement tells you enough about your demographic to know who your customers are. Not true. You don't know who your customer really is. There are no metrics in place in your current campaigns measuring the lifetime value of your customers. The right supplier retail rebate program with three reasons to rebate can deliver the data on who, what, where, when, and how often. Two: You can market to the customer who bought your product again if you're using the right program and agency.…
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Four Steps to Better COVID-19 Era Brand Ambassadors

Four Steps to Better COVID-19 Era Brand Ambassadors

Spirits Marketing
Some in the spirits and wine industry state that marketing money is being spent in totally different ways than planned in Q1. We're providing four steps to better COVID-19 era brand ambassadors. After all, the on-premise channel for brand-building has taken a big hit. Forbes reported on June 16th that up to 85% of independent restaurants could close permanently without federal assistance. I propose that spirits ambassadors need new tools. I'll define spirits ambassador as follows: A contracted individual sampling at a retail accountA salaried sales repA distributor sales rep authorized to implement some activation program for the brand and finally, A brand ambassador who has an affiliation with the brand but no formal relationship. What will suppliers likely do? I can predict with almost 100% certainty what will happen.…
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