Four Steps to Better COVID-19 Era Brand Ambassadors

Four Steps to Better COVID-19 Era Brand Ambassadors

Spirits Marketing
Some in the spirits and wine industry state that marketing money is being spent in totally different ways than planned in Q1. We're providing four steps to better COVID-19 era brand ambassadors. After all, the on-premise channel for brand-building has taken a big hit. Forbes reported on June 16th that up to 85% of independent restaurants could close permanently without federal assistance. I propose that spirits ambassadors need new tools. I'll define spirits ambassador as follows: A contracted individual sampling at a retail accountA salaried sales repA distributor sales rep authorized to implement some activation program for the brand and finally, A brand ambassador who has an affiliation with the brand but no formal relationship. What will suppliers likely do? I can predict with almost 100% certainty what will happen.…
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