In-Store Tastings with Engagement

In-Store Tastings with Engagement

Spirits Marketing
Suppliers and brands in the spirits and wine business have been settling for less. They deserve in-store tastings with engagement. Engagement from the customers who frequent the retail stores and have the greatest potential to buy their products. The current in-store tasting generally occurs via an agency that sends out a young attractive female who spends more time on her phone than engaging with the consumer and proactively inviting them to the table to experience the brand and its story. A look across other industries is warranted. In Blue Ocean Strategy terms, this look across alternative industries is important because there are important takeaways from borrowing what happens in those industries. Let's take a look at the conference or convention model. Expos in conferences feature the booth where participating companies…
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Three Reasons to Rebate

Three Reasons to Rebate

Spirits Marketing
Suppliers and manufactures of adult beverages need good reasons to spend marketing money. We offer three reasons to rebate. Let's get right to it. One: You don't know who your customer really is. We've been pounding this point for years. Your agency has been telling you social engagement tells you enough about your demographic to know who your customers are. Not true. You don't know who your customer really is. There are no metrics in place in your current campaigns measuring the lifetime value of your customers. The right supplier retail rebate program with three reasons to rebate can deliver the data on who, what, where, when, and how often. Two: You can market to the customer who bought your product again if you're using the right program and agency.…
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