Moving the adult beverage business to digital activation.

Moving the adult beverage business to digital activation.

Spirits Marketing
Utilizing the Buyer Utility Map framework from Blue Ocean Strategy, found in the breakout business text Blue Ocean Shift, I'll demonstrate why we are moving the adult beverage business to digital activation.  In this case, the buyers of sampling and tasting programs are spirits and wine brands and occasionally, the distributors that have agreed to rep their products. Be mindful that in today's spirits and wine business in the US, the distributor has literally purchased the products from distilleries and vineyards or "suppliers". There is a LOT of money at stake.  Diageo, the world's largest spirits and wine conglomerate with 20% of the global market, spends about $2.5 billion annually up and down the supply chain on marketing related activities.  Sampling and tastings are the proven way spirits and wine brands…
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Live music, comedy, and craft spirits lovers are target of new entertainment collaboration

Live music, comedy, and craft spirits lovers are target of new entertainment collaboration

Spirits Marketing
Nextupatthemic.com recently announced the launch of a series of virtual events and live music, comedy, and craft spirits lovers are target of new entertainment collaboration. The new effort is an online platform designed to continually provide attendees fun, memorable, and most importantly, COVID-Free evenings of entertainment. Included in the ticket price? Great drinks (direct shipped to each Attendee), music, and comedy all while enjoyed safely in the comfort of their own homes. From the Founder Nextupatthemic.com CEO and Co-Founder Kevin Caron described the purpose of the virtual events this way. “In the age of COVID-19, there are 250 comedy clubs and 2500 live music venues not holding shows. The audience wants experiences delivered in new ways. Zoom fatigue is real but online streaming and quality entertainment never goes out of style.” He…
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