Saving Craft Distilleries

Saving Craft Distilleries

Spirits Marketing
We can play a role on saving craft distilleries. It's not difficult to understate the current state of play. Over 40% of all revenue evaporated overnight with COVID shutdowns. This posts isn't about the pros or cons of those realities. This post is about the necessity to save craft distilleries from permanent closure. What can we do? The first order of business needs to be the modification of direct to consumer shipping rules for craft distilleries. It's completely unfair that wineries receive far more favorable legislation than distilleries. The argument made for DtC is overwhelming. People want it. COVID mitigation is enhanced by allowing craft distilleries to ship to customers. “Focusing on [DtC] really is the greatest potential for growth for the industry by far,” says Dan Farber, founder of…
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Meet the Distiller. H Clark Distillery

Meet the Distiller. H Clark Distillery

Industry Interviews, Spirits Marketing
Sherman G. Mohr of Shared Spirits Marketing and Nextupatthemic.com had an opportunity recently to meet the distiller. Heath Clark of H Clark Distillery shared a few minutes with Sherman to discuss the history of the distillery and much more. Heath Clark is a well respected health care industry lawyer located in Williamson County Tennessee. Over the course of years, his passion for launching a new distillery grew. We found this was the case due to early inspiration. Heath's family members have been employed in Tennessee's distilling business for 40 years. His family's association with one of the globally known brands served to inspire his path to founding H Clark. Thankfully, Heath and other legal colleagues played a significant role in convincing the Tennessee State Legislature to pass new laws allowing…
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Live music, comedy, and craft spirits lovers are target of new entertainment collaboration

Live music, comedy, and craft spirits lovers are target of new entertainment collaboration

Spirits Marketing
Nextupatthemic.com recently announced the launch of a series of virtual events and live music, comedy, and craft spirits lovers are target of new entertainment collaboration. The new effort is an online platform designed to continually provide attendees fun, memorable, and most importantly, COVID-Free evenings of entertainment. Included in the ticket price? Great drinks (direct shipped to each Attendee), music, and comedy all while enjoyed safely in the comfort of their own homes. From the Founder Nextupatthemic.com CEO and Co-Founder Kevin Caron described the purpose of the virtual events this way. “In the age of COVID-19, there are 250 comedy clubs and 2500 live music venues not holding shows. The audience wants experiences delivered in new ways. Zoom fatigue is real but online streaming and quality entertainment never goes out of style.” He…
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Would 150 Bottles Sold Next Month Matter to Your Craft Brand?

Would 150 Bottles Sold Next Month Matter to Your Craft Brand?

Spirits Marketing
Seems like an obvious answer would come from this question. Would 150 bottles sold next month matter to your craft brand? It doesn't seem to matter to many online retailers this writer is contacting? Shared Spirits is heavily involved in a significant new virtual (online) entertainment project involving spirits, music, and comedy. I'm seeking on behalf of the project interesting craft expressions of whiskey, rum, bourbon, tequila, and perhaps gin. American scotch types are an option as well. The problem? I can't seem to get online retailers with the ability to ship to my future 150 plus monthly customers to respond to my inquiries. What do you guys suggest I do to elicit a response to my inquiry? I'm seeking a single contact person within the retailer. I'd like to…
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