A Look at Online Cocktail Competitions

A Look at Online Cocktail Competitions

Spirits Marketing
Many of us in the spirits, wine, and beer marketing world are taking a look at online cocktail competitions. We have had talks with hospitality and entertainment pros. There is a consensus. Large group gatherings are a year away. After doing some research, we found there is a shortage of virtual events featuring bartenders. Agencies should be promoting bartenders in virtual contests as part of the promotion of liquor and wine brands. In most cases, online events appear to be outgrowths of organizers being forced to move a previously scheduled event into a virtual format. Here's one example. The bartender/mixologist cocktail competition needs to be reinvented. Possible ideas? One should always integrate tastings into the viewing experience. Act to leverage localized retail store locations for easy brand pick up. By…
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