beer marketing Archives - Liquid to Lips Marketing

Digital Marketing Strategies for Your Alcohol Beverage Program

In this section, we're highlighting three major areas where a digital strategy for marketing your alcohol beverage program will be very important. While the tactical is touched on here, view this section as an effective way to prep yourself for discussing the strategy with your employees, staff, or contractor assigned to the effort. Building an effective restaurant website with a dedicated cocktail section Creating an effective dedicated cocktail section on your restaurant's website can help entice customers and showcase your offerings. Here are some steps and tips to consider when building this section: Clear NavigationEnsure that your cocktail section is…

By Shared Spirits

Mastering Restaurant Cocktail Program Marketing

Mastering restaurant cocktail program marketing isn't an easy task. Great restaurant operators have massive lists of things to take care of on any given day. We thought it would be useful to share a road map for building and marketing a cocktail program. The content below is primarily geared toward a staff member who may be a great employee who knows beer, wine, customer service, and operations but may have not built a beverage program. Does it include everything one needs to know. Absolutely not. Pouring additional profits! Is it a useful place to start? We think so. This comprehensive…

By Shared Spirits

Top Ten ChatGBT Suggestions for Growing Your Restaurant’s Alcohol Beverage Program

We thought it would be useful to share ChatGBT Suggestions for Growing Your Restaurant's Alcohol Beverage Program. When you think about ChatGBT's core strength, at present at least, being the instant delivery of information, it makes sense to see what it delivers in the way of suggestions. This list, edited for some context is derived from entering prompts into https://chat.openai.com/. Here goes! Your thoughts are welcome. To grow alcohol beverage sales in a restaurant, operators can implement several strategies. Here are some effective ways to achieve this: Diverse Beverage Menu: Offer a wide selection of alcoholic beverages to cater to…

By Shared Spirits

Three Ways to Grow Your Alcohol Beverage Brand in Nashville

Three ways to grow your alcohol beverage brand in Nashville! You know the answers already. You double down on growth with consistent in-store sampling. You sponsor events on-premise so incentives to new on-premise partners are immediately activated as a result of their bringing you onboard. You work with event pros who know how to feature your brand in ticketed and free events hosted by big Meetup organizers, event planners, and Brand Ambassador pros. So the above list is obvious. The bigger questions are with whom and how will you accomplish these basics? There are numerous options for sampling agencies in…

By Shared Spirits

Spirits brands know what they don’t know.

Spirits brands know what they don't know. They just ignore the importance of that knowledge. The alcohol business is one of the few businesses that has no visibility on the end user of their products. Due to our three tier tax system, the tax collection and regulatory framework around liquor taxation and distribution, alcohol brands have little contact with their real customers. You know, the ones that drink their products. In our company's years of business, we have never seen a brand pursuing relationships with their end users. Massive resources are spent on retail, mass media, out of home, distributor…

By Shared Spirits

Angel’s Share will apply to alcohol related investments not just distiller’s barrels.

Angel's Share will apply to alcohol related investments not just distiller's barrels. 4% to 10% of unfinished bourbon in the barrel evaporates away. This is known as the angel's share. $1.25 billion has been invested in alcohol related startups up to October 31st, 2021. Why would I suggest that these investments may not perform as expected or hoped? Let's take a look at some details. Online alcohol sales jumped 234 percent year over year in the early weeks of the pandemic, global data analytics company Nielsen Corp. reported in 2020. Months later, many Americans said they were imbibing 14 percent more…

By Shared Spirits

How Jim used beverage marketing software.

Jim used beverage marketing software. We'll find out how but first a question. What is beverage marketing software? Shared Spirits conceived and built a mobile app and underlying software system that allows spirits, wine, and beer brands to leverage marketing spends in new ways. Software becomes exponentially more valuable when it is used by multiple parties. The more people in a supply chain use the tool, the more valuable it becomes for all users. Shared Spirits software compliantly converts marketing dollars from restaurants, bars, and brands to digital drink credits. What's a digital drink credit? A digital drink credit represented…

By Shared Spirits

Spirits and Wine Brands Support On-Premise Accounts While Growing Depletion

Spirits and wine brands support on-premise accounts while growing depletion. How so? I've been doing considerable research on the state of the industry lately. Workforce issues lead the list as the biggest issue facing operators. Margins remain razor thin and some hours have had to be modified to account for staffing issues. Here at Shared Spirits, our focus for the year is the restaurant or bar operator that's been killed via covid-19 hurdles. We have some thoughts on how the spirits, wine, and beer industries may support these key on-premise partners and still win in ways never before imagined. It…

By Shared Spirits

A Way to Drive Foot Traffic into Your Bar or Restaurant

A Way to Drive Foot Traffic into Your Bar or Restaurant. When Shared Spirits sought to bring technology to the market, we felt spirits, wine, and beer marketing should be a way to drive foot traffic into your bar or restaurant. Marketing in the independent restaurant and bar space hasn't always been strategic. It's been more of a carpet bomb philosophy. "If I spend it this way, the numbers will go up." The real definition of success? Shouldn't the real definition of success be the cultivation of lifelong customers and perhaps even knowing how much they spend with you on…

By Shared Spirits

Does Your SWAG Spend Lead to Real ROI?

Not a complicated question really. Does your SWAG spend lead to real ROI? Do the hats, drink holders, bottle openers, and bar tools your agency convinced you to buy actually lead to measurable sales for you? In 2011, 29% of $3.45 billion in marketing dollars went to point of sale promotional items. In today's world of COVID-19 do you even have accounts that want the stuff? Learn more about our TAG for SWAG Points Program. We have technology and systems that add your merchandise into an online inventory. We share a portion of that in visible ways in a SWAG…

Tag: beer marketing