beer marketing Archives - Shared Spirits Marketing

07Dec 2021 by Shared Spirits

Angel’s Share will apply to alcohol related investments not just distiller’s barrels.

Angel's Share will apply to alcohol related investments not just distiller's barrels. 4% to 10% of unfinished bourbon in the barrel evaporates away. This is known as the angel's share. $1.25 billion has been invested in alcohol related startups up to October 31st, 2021. Why would I suggest that these investments may not perform as expected or hoped? Let's take a look at some details. Online alcohol sales jumped 234 percent year over year in the early weeks of the pandemic, global data analytics company Nielsen Corp. reported in 2020. Months later, many Americans said they were imbibing 14 percent more often during the pandemic—some much more than that—according to researchers from RAND Corp. and Indiana University. via https://news.crunchbase.com/news/vc-funding-online-alcohol-sales-startups-wine-craft-cocktails/ This phenom is the driver in alcohol related investments. I'm a skeptic on the midterm…

30Aug 2021 by Shared Spirits

How Jim used beverage marketing software.

Case Studies, Spirits Marketing

Jim used beverage marketing software. We'll find out how but first a question. What is beverage marketing software? Shared Spirits conceived and built a mobile app and underlying software system that allows spirits, wine, and beer brands to leverage marketing spends in new ways. Software becomes exponentially more valuable when it is used by multiple parties. The more people in a supply chain use the tool, the more valuable it becomes for all users. Shared Spirits software compliantly converts marketing dollars from restaurants, bars, and brands to digital drink credits. What's a digital drink credit? A digital drink credit represented in the Shared Spirits system is a redeemable cocktail, wine, or beer. The drink credit has to be redeemed in the targeted establishment. So back to Jim. Jim is the…

09Aug 2021 by Shared Spirits

Spirits and Wine Brands Support On-Premise Accounts While Growing Depletion

Spirits Marketing

Spirits and wine brands support on-premise accounts while growing depletion. How so? I've been doing considerable research on the state of the industry lately. Workforce issues lead the list as the biggest issue facing operators. Margins remain razor thin and some hours have had to be modified to account for staffing issues. Here at Shared Spirits, our focus for the year is the restaurant or bar operator that's been killed via covid-19 hurdles. We have some thoughts on how the spirits, wine, and beer industries may support these key on-premise partners and still win in ways never before imagined. It is important to show some love to some companies that get it. Let's look at an example. Lara Krug, vice president of marketing for Stella Artois, a brand of St.…

01Oct 2020 by Shared Spirits

A Way to Drive Foot Traffic into Your Bar or Restaurant

Spirits Marketing

A Way to Drive Foot Traffic into Your Bar or Restaurant. When Shared Spirits sought to bring technology to the market, we felt spirits, wine, and beer marketing should be a way to drive foot traffic into your bar or restaurant. Marketing in the independent restaurant and bar space hasn't always been strategic. It's been more of a carpet bomb philosophy. "If I spend it this way, the numbers will go up." The real definition of success? Shouldn't the real definition of success be the cultivation of lifelong customers and perhaps even knowing how much they spend with you on an annual basis? This is how Shared Spirits views marketing. We'll accommodate a client by doing what they want. We are however, really hopeful that one day, they will do…

15Jul 2020 by Shared Spirits

Does Your SWAG Spend Lead to Real ROI?

Spirits Marketing

Not a complicated question really. Does your SWAG spend lead to real ROI? Do the hats, drink holders, bottle openers, and bar tools your agency convinced you to buy actually lead to measurable sales for you? In 2011, 29% of $3.45 billion in marketing dollars went to point of sale promotional items. In today's world of COVID-19 do you even have accounts that want the stuff? Learn more about our TAG for SWAG Points Program. We have technology and systems that add your merchandise into an online inventory. We share a portion of that in visible ways in a SWAG Catalogue. SWAG POINTS PROGRAM From there, our technology and marketing tools lead to case count sales in ways we'd rather not disclose in this post. It's a pay for performance…

26Jun 2020 by Shared Spirits

Five Steps to Your Profitable Virtual Event

Spirits Marketing

If you're an independent restaurant, you may wish to learn five steps to your profitable virtual event. Note! This post isn't meant to solve all the problems that plague the restaurant business. We're providing a way to supplement takeout and curbside pickup revenue. Shared Spirits Marketing recently facilitated a successful virtual event for a well established independent operator in Nashville, TN. Read about it here. So, let's get started. Remember, the goal is to build sales for both the restaurant and the spirits, wine, or beer brand. Step One: If you're a restaurant operator. Invite a wine brand, beer brand, or spirits brand to take part. This is important. It provides value, additional audience, and most importantly, a company such as Shared Spirits Marketing or a distributor to help you.…

23Jun 2020 by Shared Spirits

My customer is worth how much?

Spirits Marketing

In today’s world of data collection and loyalty programs, brands still don't know what their customers are worth. Brands would like this information. There are ways for them to obtain it. It's not rocket science. Let us start with a basic definition of customer life time value or CLTV. "CLTV is the value a customer contributes to your business over the entire lifetime at your company. It is a very important metric and is used while making important decisions about sales, marketing, product development, and customer support." This definition is from the Economic Times. In February 2015, Nielsen fielded an English-only survey of more than two thousand adults in an attempt to determine which alcoholic beverage drinkers are the most open to trying new brands. They interviewed beer, wine, and…