
Angel’s Share will apply to alcohol related investments not just distiller’s barrels.
Angel's Share will apply to alcohol related investments not just distiller's barrels. 4% to 10% of unfinished bourbon in the barrel evaporates away. This is known as the angel's share. $1.25 billion has been invested in alcohol related startups up to October 31st, 2021. Why would I suggest that these investments may not perform as expected or hoped? Let's take a look at some details. Online alcohol sales jumped 234 percent year over year in the early weeks of the pandemic, global data analytics company Nielsen Corp. reported in 2020. Months later, many Americans said they were imbibing 14 percent more often during the pandemic—some much more than that—according to researchers from RAND Corp. and Indiana University. via https://news.crunchbase.com/news/vc-funding-online-alcohol-sales-startups-wine-craft-cocktails/ This phenom is the driver in alcohol related investments. I'm a skeptic on the midterm…