When Shared Spirits sought to bring technology to the market, we felt spirits, wine, and beer marketing should be a way to drive foot traffic into your bar or restaurant.
Marketing in the independent restaurant and bar space hasn’t always been strategic. It’s been more of a carpet bomb philosophy. “If I spend it this way, the numbers will go up.”
The real definition of success?
Shouldn’t the real definition of success be the cultivation of lifelong customers and perhaps even knowing how much they spend with you on an annual basis?
This is how Shared Spirits views marketing. We’ll accommodate a client by doing what they want. We are however, really hopeful that one day, they will do what they need.
What is the Shared Spirits solution?
It is this philosophy that lead to the development of our Campaign Management Machine. Image 1.1
This suite of software tools allows restaurant and bar marketing dollars to come into Shared Spirits and be assigned compliantly to drink or bottle credits. Image 1.2
These credits are then assigned to “Ambassadors/Influencers” that are hand selected by the restaurant/bar decision makers. Image 1.3
These influencers are then measured on their effectiveness in sharing the drinks that are deployable in the Shared Spirits mobile app.
As a result, part of the measurements include the ability to measure category, brand, influencer, and total of tab spending results. Image 1.4
As CEO and Co-Founder of the company, I find it incredible at times that spirits brands that have heard about us haven’t asked for complete exclusives or market tests. We’re opening up what’s behind the curtain to restaurant and bar operators. They’re the ones needing help most anyway.
Opportunities to grow are present
Interesting enough, the COVID-19 pandemic is leading to more opportunities than we thought possible. Perhaps the industry is now being forced to be creative.
For too long, promo girls and street teams have deserved little place in the current marketing mix. It’s our argument that it was wasted money all along. Our CEO covers this topic here.
You need targeted campaigns, right down to knowing the individual targeted for your marketing dollars are wanted in your establishment. Marketing of individual drink offerings, to-go cocktails and wine, and special Sunday – Monday – Tuesday – Wednesday promotions are all possible.
Our model allows for a nominal monthly subscription fee, less than $25.00 monthly and a small success fee on each visitor redeeming a drink in your establishment. We know how important it is to keep the risks down!
In closing, if you see room for improvement in your restaurant or bar marketing, we’re here to help.