
How Jay’s Vodka gets featured in Nashville restaurants.
How Jay's vodka gets featured in Nashville restaurants. Jay was curious about the Shared Spirits approach after having been referred to SS by his marketing agency. As we learn more about Jay's brand story, his presence in three states and his distribution, we learn he's knowledgeable about how things work. He was previously a distributor in Texas. He still owns a restaurant in Texas. He knows that the distributor for his brand in a new market needs marketing support that helps his brand stand out. What will provide the distributor's on-premise team the right story to excite them enough to prioritize sharing the brand with the right operators? Let's make some safe assumptions. The product and packaging are great.The distributor has some material and leave-behinds for operators.There is a unique promotion offer for the…