How Jay’s Vodka gets featured in Nashville restaurants.

How Jay’s Vodka gets featured in Nashville restaurants.

Case Studies
How Jay's vodka gets featured in Nashville restaurants. Jay was curious about the Shared Spirits approach after having been referred to SS by his marketing agency. As we learn more about Jay's brand story, his presence in three states and his distribution, we learn he's knowledgeable about how things work. He was previously a distributor in Texas. He still owns a restaurant in Texas. He knows that the distributor for his brand in a new market needs marketing support that helps his brand stand out. What will provide the distributor's on-premise team the right story to excite them enough to prioritize sharing the brand with the right operators? Let's make some safe assumptions.  The product and packaging are great.The distributor has some material and leave-behinds for operators.There is a unique promotion offer for the…
Read More
Sampling as a Service ROI

Sampling as a Service ROI

Case Studies, Spirits Marketing
A wine supplier recently asked us about our Sampling as a Service ROI. We thought it an odd question given the ROI of any supplier spend is largely unmeasured. Ultimately, case counts are the only measure being considered by the spirits and wine industry. However, when you're launching a new category, in our case digital activation, you have to educate people to new language. We're using this post to layout an example of sampling as a service ROI. In the graphic below, you see a table featuring hard metrics, these are measurable metrics. Soft metrics are important and in this case, much of what is included surrounds messaging and the relationship building part of brand awareness. Sampling as a Service Technology ROI Let’s go through a tangible example.  Let’s assume…
Read More
How Jim used beverage marketing software.

How Jim used beverage marketing software.

Case Studies, Spirits Marketing
Jim used beverage marketing software. We'll find out how but first a question. What is beverage marketing software? Shared Spirits conceived and built a mobile app and underlying software system that allows spirits, wine, and beer brands to leverage marketing spends in new ways. Software becomes exponentially more valuable when it is used by multiple parties. The more people in a supply chain use the tool, the more valuable it becomes for all users. Shared Spirits software compliantly converts marketing dollars from restaurants, bars, and brands to digital drink credits. What's a digital drink credit? A digital drink credit represented in the Shared Spirits system is a redeemable cocktail, wine, or beer. The drink credit has to be redeemed in the targeted establishment. So back to Jim. Jim is the…
Read More
Bar/Restaurant State of the Industry Report Spring 2021

Bar/Restaurant State of the Industry Report Spring 2021

Case Studies, Spirits Marketing
Shared Spirits Marketing recently compiled a link to some industry data and launched its method for solving certain problems in the hospitality space with beverage programs. View the Bar/Restaurant State of the Industry Report for Spring 2021. It's a tough time in the restaurant space. 110,000 or more restaurants have closed and millions of lives in the supply chain have been affected. Beverage marketing and events can play a significant role in bringing revenue and employment back. For a look at how some establishments are doing it and recommendations from Shared Spirits, click the image for our Spring 2021 report. Additional resources are found at the USBG site via this link: USBG.org If you're a restaurant or bar and desire a demo of our technology, reach out to our CEO…
Read More
Louis Latour Virtual Wine Dinner.

Louis Latour Virtual Wine Dinner.

Case Studies
This virtual wine dinner experience delivered real-world success for the wine brand and a Nashville fine dining establishment.   We're pleased to share how we're helping brands grow. Whether it's virtual events, in-store tastings, or Ambassador management, we're ready.  However, you didn't come for a sales pitch, so here are the details!  Case StudyFour Cases of Wine Move in One Night Though an On-Premise Account The Goal?Lift the brand's profile and sales while supporting the visibility of a key on-premise account. Nashville based fine dining establishments ETC and ETCH are regionally prominent key accounts for Louis Latour Wines. There was a desire to promote the brand and do something special with key accounts. A Virtual Wine Dinner was planned and organized. A menu featuring two Louis Latour wines, Louis Latour…
Read More