Louis Latour Virtual Wine Dinner.

This virtual wine dinner experience delivered real-world success for the wine brand and a Nashville fine dining establishment.  

We’re pleased to share how we’re helping brands grow. Whether it’s virtual events, in-store tastings, or Ambassador management, we’re ready.  However, you didn’t come for a sales pitch, so here are the details! 

Case Study
Four Cases of Wine Move in One Night Though an On-Premise Account

The Goal?
Lift the brand’s profile and sales while supporting the visibility of a key on-premise account.

Nashville based fine dining establishments ETC and ETCH are regionally prominent key accounts for Louis Latour Wines.

There was a desire to promote the brand and do something special with key accounts.


A Virtual Wine Dinner was planned and organized. A menu featuring two Louis Latour wines, Louis Latour Pouilly-Fuissé 2017 & Pinot Noir “Les Pierres Dorées” 2016, was packaged and made ready to cook at home.

The entire event would feature a two-hour live Zoom meeting with Charles Ducker and Deb Paquette serving as Host and Hostess for the event.

Participants purchased their event tickets via the Shared Spirits platform. All tickets included one bottle of each wine for the tasting and pairing and all the necessary items to cook the meal at home.

“Shared Spirits’ pre-event, during event, and post-event marketing is scalable and unlike anything else.”

Shared Spirits Virtual Wine Dinner Graphic

If you have questions about your own brand’s potential success, please email Sherman Mohr at sherman@sharedspirits.com.