wine and beer marketing


Big Problems Tech Can Help Solve for Spirits Brands

“I got 99 problems but a ……”. Jay-Z. There are lots of problems for brands these days. Between the government, advances in e-commerce, massive competition, and more, name the day, name the problem. My friends in the business are often busy putting out fires instead of growing their business. I’m […]


The Agency Guy BS’d Me with, “Our Scotch Drinkers Just Won’t Download an App.”

I was on the phone with an agency guy a couple of weeks ago. You know, the agency guy that’s been selling high priced activation and education sampling programs and events to the spirits and wine industry for years. As I explained the Shared Spirits app and our Campaign Management […]


Buca the Great. The Ultimate Brand Ambassador

Today we welcome to the Shared Spirits Industry Influencer Interview Buca the Great, The Beverage Industry’s Ultimate Ambassador. You might ask how does one position themselves as the “Ultimate Ambassador”? It takes moxie and vision. You’ll learn more about those as it pertains to Buca as we go through the […]


Is Your Marketing Creating Value for Your Spirits, Wine or Beer Brand?

I’ve become a real fan of identifying and pursuing marketing solutions for clients where value creation opportunities have the best chance to blossom and thrive. My first read on the topic some two years ago came from Author┬áSangeet Paul Choudary. He is the Author of Platform Scale and it’s follow […]