This report is somewhat technical. If you observe nothing else, note how the bourbon drinker is significantly above the basic Twitter baseline on numerous extremely important areas of spending, engagement, and lifestyle category. Shared Spirits knows how to find them and put your bourbon on their lips!
We had an investor prospect ask us an interesting question recently. “How much do spirits brands generally spend on marketing as a percentage of revenue?” In doing a little research, we find that’s a tough question to answer in detail. Victoria Duff states, “If your company is volume-driven, like Wal-Mart, […]