The Agency Guy BS’d Me with, “Our Scotch Drinkers Just Won’t Download an App.”

I was on the phone with an agency guy a couple of weeks ago. You know, the agency guy that’s been selling high priced activation and education sampling programs and events to the spirits and wine industry for years. As I explained the Shared Spirits app and our Campaign Management […]

Buca the Great. The Ultimate Brand Ambassador

Today we welcome to the Shared Spirits Industry Influencer Interview Buca the Great, The Beverage Industry’s Ultimate Ambassador. You might ask how does one position themselves as the “Ultimate Ambassador”? It takes moxie and vision. You’ll learn more about those as it pertains to Buca as we go through the […]

Is Your Marketing Creating Value for Your Spirits, Wine or Beer Brand?

I’ve become a real fan of identifying and pursuing marketing solutions for clients where value creation opportunities have the best chance to blossom and thrive. My first read on the topic some two years ago came from Author¬†Sangeet Paul Choudary. He is the Author of Platform Scale and it’s follow […]

Alcohol Advertising Changing with the Times

In a highly regulated environment, what is truly possible for a brand in the spirits, wine and beer business when it comes to innovation. It’s a tough world out there in the marketplace. Even with the regulators watching every move, there are still some weird and crazy side deals being […]

Meet Spirits Industry Influencer, Writer, Consultant, and Lecturer Robin Robinson

It’s my distinct pleasure to be chatting with Robin Robinson today. I first discovered Robin while reading industry trade publications and found him extremely approachable when I reached out to him. We’ve had a couple of ¬†conversations and I’m proud to say I count him as a true resource in […]