Meet Teeqlife’s Don Ferguson

What a pleasure it is to host Teeqlife’s Don Ferguson on today’s Shared Spirits Industry Influencer Interview Series.Teeqlife is a Brand, Lifestyle and Movement. Teeqlife is a BRAND with an agenda to educate the masses on how amazing tequila is. His passion for this decadent agave spirit goes unparalleled and he knew there were misconceptions surrounding tequila. He wanted to create […]

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Big Problems Tech Can Help Solve for Spirits Brands

“I got 99 problems but a ……”. Jay-Z. There are lots of problems for brands these days. Between the government, advances in e-commerce, massive competition, and more, name the day, name the problem. My friends in the business are often busy putting out fires instead of growing their business. I’m continually hearing them fondly recall […]

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5 Reasons You Need Alcohol Beverage Sampling Technology

Shared Spirits has polled, asked, surveyed and discussed whether or not spirits, wine and beer brands need sampling technology of some kind. Given the analog nature of tasting and sampling initiatives you may be surprised at our findings.  First, the premise or case use around our asking alcohol companies our questions. One of Shared Spirits […]

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Meet Spirits Brand Builder and Industry Influencer Tony Bagnulo of B-33 Beverage Marketing

Welcome to this edition of the Shared Spirits Industry Influencer Interview Series. This weekTony Bagnulo is our featured guest and we’re thrilled to get a chance to visit with this US Army veteran and 14 plus year spirits industry professional.    Sherman: Tony, welcome! You’ve been active in the spirits marketing and brand activation business […]

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If You Don’t Know Who Sampled Your Spirits or Wine Brand, You Don’t Know S…t!

The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is wrong. These are actual success […]

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We Know Our Massively Transformative Purpose

Peter Diamandis recently launched a short blog post series around how big companies “turned it around”. We’re fans of Peter’s work, his mission and his devotion to living a life and growing companies that are driven by what he has coined a massively transformative purpose. What is a massively transformative purpose?  A simple, clear and powerful […]

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Shared Spirits Spring Influencer Survey

In a recent Shared Spirits Spring Influencer Survey interesting but not surprising results were gleaned from our influencers.  100% of respondents have bought someone a gift as a thank you or for some other reason. 100% of respondents have sent a gift card like a Starbucks card as a thank you. 46% of respondents have […]

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Shared Spirits Updates

Dateline April 17th, 2017 We’re having a busy pre-launch season. Great contacts continue to learn of the app and it’s exciting to think about who may be taking part in completing the Shared Spirits angel round. There are some great people taking a look. We are very excited to share anecdotal news of appointments and […]

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Increasing the Value Prop of Touring Artists for Beverage Brands

Upon moving to Nashville some 27 years ago, I had little understanding of the music industry. I was in the alternative/subprime mortgage lending industry at the time. Once I began networking in Nashville, it didn’t take long to gather numerous music industry referrals. It wasn’t a credit issue with these artists and producers; it was […]

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