Shared Spirits has polled, asked, surveyed and discussed whether or not spirits, wine and beer brands need sampling technology of some kind. Given the analog nature of tasting and sampling initiatives you may be surprised at our findings. First, the premise or case use around our asking alcohol companies our […]
This report is somewhat technical. If you observe nothing else, note how the bourbon drinker is significantly above the basic Twitter baseline on numerous extremely important areas of spending, engagement, and lifestyle category. Shared Spirits knows how to find them and put your bourbon on their lips!
Welcome to this edition of the Shared Spirits Industry Influencer Interview Series. This weekTony Bagnulo is our featured guest and we’re thrilled to get a chance to visit with this US Army veteran and 14 plus year spirits industry professional. Sherman: Tony, welcome! You’ve been active in the spirits […]
The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is […]
Peter Diamandis recently launched a short blog post series around how big companies “turned it around”. We’re fans of Peter’s work, his mission and his devotion to living a life and growing companies that are driven by what he has coined a massively transformative purpose. What is a massively transformative purpose? […]
Upon moving to Nashville some 27 years ago, I had little understanding of the music industry. I was in the alternative/subprime mortgage lending industry at the time. Once I began networking in Nashville, it didn’t take long to gather numerous music industry referrals. It wasn’t a credit issue with these […]