spirits marketing


Big Problems Tech Can Help Solve for Spirits Brands

“I got 99 problems but a ……”. Jay-Z. There are lots of problems for brands these days. Between the government, advances in e-commerce, massive competition, and more, name the day, name the problem. My friends in the business are often busy putting out fires instead of growing their business. I’m […]


5 Reasons You Need Alcohol Beverage Sampling Technology

Shared Spirits has polled, asked, surveyed and discussed whether or not spirits, wine and beer brands need sampling technology of some kind. Given the analog nature of tasting and sampling initiatives you may be surprised at our findings.  First, the premise or case use around our asking alcohol companies our […]


Meet Spirits Brand Builder and Industry Influencer Tony Bagnulo of B-33 Beverage Marketing

Welcome to this edition of the Shared Spirits Industry Influencer Interview Series. This weekTony Bagnulo is our featured guest and we’re thrilled to get a chance to visit with this US Army veteran and 14 plus year spirits industry professional.    Sherman: Tony, welcome! You’ve been active in the spirits […]


If You Don’t Know Who Sampled Your Spirits or Wine Brand, You Don’t Know S…t!

The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is […]


We Know Our Massively Transformative Purpose

Peter Diamandis recently launched a short blog post series around how big companies “turned it around”. We’re fans of Peter’s work, his mission and his devotion to living a life and growing companies that are driven by what he has coined a massively transformative purpose. What is a massively transformative purpose?  […]


Increasing the Value Prop of Touring Artists for Beverage Brands

Upon moving to Nashville some 27 years ago, I had little understanding of the music industry. I was in the alternative/subprime mortgage lending industry at the time. Once I began networking in Nashville, it didn’t take long to gather numerous music industry referrals. It wasn’t a credit issue with these […]


A new way to market spirits, wine, and craft beer experiences

It’s been the vision of Shared Spirits from day one to revolutionize the way brands in the spirits, wine, and craft beer world build relationship with their end consumers. It’s a fact that industry wide, the only true measure of success or failure a brand has is case count. Cases […]