spirits marketing


If You Don’t Know Who Sampled Your Spirits or Wine Brand, You Don’t Know S…t!

The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is […]


We Know Our Massively Transformative Purpose

Peter Diamandis recently launched a short blog post series around how big companies “turned it around”. We’re fans of Peter’s work, his mission and his devotion to living a life and growing companies that are driven by what he has coined a massively transformative purpose. What is a massively transformative purpose?  […]


Increasing the Value Prop of Touring Artists for Beverage Brands

Upon moving to Nashville some 27 years ago, I had little understanding of the music industry. I was in the alternative/subprime mortgage lending industry at the time. Once I began networking in Nashville, it didn’t take long to gather numerous music industry referrals. It wasn’t a credit issue with these […]


A new way to market spirits, wine, and craft beer experiences

It’s been the vision of Shared Spirits from day one to revolutionize the way brands in the spirits, wine, and craft beer world build relationship with their end consumers. It’s a fact that industry wide, the only true measure of success or failure a brand has is case count. Cases […]