Is Your Marketing Creating Value for Your Spirits, Wine or Beer Brand?

I’ve become a real fan of identifying and pursuing marketing solutions for clients where value creation opportunities have the best chance to blossom and thrive. My first read on the topic some two years ago came from Author¬†Sangeet Paul Choudary. He is the Author of Platform Scale and it’s follow up book Platform Revolution and […]

Read more
A New Way to Measure Influencer Marketing is Needed

Influencer marketing is in many ways a broken model right out of the gate in its current form. Through the proliferation of influencer marketing platforms that exist, 44 of them shared in this blog post alone, and the variety of intermediaries that serves as paid gateways to bloggers, content providers and instagram stars, we are […]

Read more