Influencer Marketing and JD Wetherspoon’s Move Away from Social

I read with great interest the articles detailing 900 plus UK based pub giant JD Wetherspoon’s decision to remove and delete all data bases and all social media accounts. It accounts nearly $2 billion in sales and 35,000 employees across the UK.  According to Wetherspoon chairman Tim Martin in a Monday statement he shared: “We are going […]

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We Know Two Important Things About Influencers
Using Shared Spirits app

We know two very important things about influencers. They love increasing their influence and the people with whom they share things is predictable. To start the process of becoming a Shared Spirits Influencer visit http://sharedspirits.com and opt in today!

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If You Don’t Know Who Sampled Your Spirits or Wine Brand, You Don’t Know S…t!

The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is wrong. These are actual success […]

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Influencer Marketing Platform for the Spirits, Wine and Beer Industry Launching

Shared Spirits of Nashville, TN is poised to launch the first industry specific influencer/ambassador marketing platform for the spirits, wine and beer industries. It shares this announcement with key groups of industry influencers knowing that key connections in important markets may wish to leverage the platform for their brands, key accounts, bar and restaurant partners […]

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Meet Sarah Sebastian. Spirits Industry Influencer and Girl Boss Bad Ass

Welcome to this installment of our Industry Influencer Interview Series. This time around, Sherman features a South Florida connection that should be on your radar. Sarah Sebastian is a Agency Principal and Founder of a couple of extremely cool enterprises. The one that caught our attention was her role in the National Rum Day Festival. […]

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Shared Spirits Spring Influencer Survey

In a recent Shared Spirits Spring Influencer Survey interesting but not surprising results were gleaned from our influencers.  100% of respondents have bought someone a gift as a thank you or for some other reason. 100% of respondents have sent a gift card like a Starbucks card as a thank you. 46% of respondents have […]

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A New Way to Measure Influencer Marketing is Needed

Influencer marketing is in many ways a broken model right out of the gate in its current form. Through the proliferation of influencer marketing platforms that exist, 44 of them shared in this blog post alone, and the variety of intermediaries that serves as paid gateways to bloggers, content providers and instagram stars, we are […]

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Influencer Marketing: It’s Got a Long Way to Go

Influencer marketing is certainly getting a lot of attention. This post is prompted by a recent article I read on Media Post by Stephen Reily. “Influencer Marketing for Boomers: It’s About Experience, Not Marketing.” As I read the numerous how-to articles and white papers out on the interwebs I’m struck by how much Influencer Marketing […]

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Five Tips When Launching Influencer Marketing Campaigns
Using Shared Spirits app

In the Ebook titled The Value of Influence: The Ultimate Guide to Influence Marketing written by Nick Hayes Principal, Influencer50 Inc., and Co-author, Influencer Marketing: Who Really Influences Your Customers?; Nick Hayes defines influence marketing this way. Influence marketing is an updated approach to marketing and public relations where you target the people your prospects turn to […]

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