influencer marketing


If You Don’t Know Who Sampled Your Spirits or Wine Brand, You Don’t Know S…t!

The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is […]


Influencer Marketing Platform for the Spirits, Wine and Beer Industry Launching

Shared Spirits of Nashville, TN is poised to launch the first industry specific influencer/ambassador marketing platform for the spirits, wine and beer industries. It shares this announcement with key groups of industry influencers knowing that key connections in important markets may wish to leverage the platform for their brands, key […]


Meet Sarah Sebastian. Spirits Industry Influencer and Girl Boss Bad Ass

Welcome to this installment of our Industry Influencer Interview Series. This time around, Sherman features a South Florida connection that should be on your radar. Sarah Sebastian is a Agency Principal and Founder of a couple of extremely cool enterprises. The one that caught our attention was her role in […]


Alcohol Advertising Changing with the Times

In a highly regulated environment, what is truly possible for a brand in the spirits, wine and beer business when it comes to innovation. It’s a tough world out there in the marketplace. Even with the regulators watching every move, there are still some weird and crazy side deals being […]


Five Tips When Launching Influencer Marketing Campaigns

In the Ebook titled The Value of Influence: The Ultimate Guide to Influence Marketing written by Nick Hayes Principal, Influencer50 Inc., and Co-author, Influencer Marketing: Who Really Influences Your Customers?; Nick Hayes defines influence marketing this way. Influence marketing is an updated approach to marketing and public relations where you target the […]

Using Shared Spirits app