Big Problems Tech Can Help Solve for Spirits Brands

“I got 99 problems but a ……”. Jay-Z. There are lots of problems for brands these days. Between the government, advances in e-commerce, massive competition, and more, name the day, name the problem. My friends in the business are often busy putting out fires instead of growing their business. I’m continually hearing them fondly recall […]

Read more
Digital Drunkenness is the Risk When Marketing Spirits on Social Media

Oh the outcry with recent revelations that certain megastars have soaked their social media feeds with booze infused posts promoting spirits brands. Given the fact that up to 25% of their audiences are said to be underage, it’s no wonder the authorities are in an uproar. If the platform does not afford your celebrity influencers […]

Read more