Big Problems Tech Can Help Solve for Spirits Brands
Digital Drunkenness is the Risk When Marketing Spirits on Social Media
“I got 99 problems but a ……”. Jay-Z. There are lots of problems for brands these days. Between the government, advances in e-commerce, massive competition, and more, name the day, name the problem. My friends in the business are often busy putting out fires instead of growing their business. I’m continually hearing them fondly recall […]
Celebrities and Spirits Brands..affect your buy decision?
Oh the outcry with recent revelations that certain megastars have soaked their social media feeds with booze infused posts promoting spirits brands. Given the fact that up to 25% of their audiences are said to be underage, it’s no wonder the authorities are in an uproar. If the platform does not afford your celebrity influencers […]
Shared Spirits loves the thought of a custom cocktail delivered via an experienced bartender, a chef behind the bar if you will. Our question? Would celebrity ownership of the brand affect your decision to purchase a cocktail? Evidence suggest it would. Based on the move by celebrities into the spirits, wine, and craft beer space, […]