Big Problems Tech Can Help Solve for Spirits Brands

“I got 99 problems but a ……”. Jay-Z. There are lots of problems for brands these days. Between the government, advances in e-commerce, massive competition, and more, name the day, name the problem. My friends in the business are often busy putting out fires instead of growing their business. I’m continually hearing them fondly recall […]

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Grow Your Beverage Program Through Your Big Spenders

Seven out of 10 consumers purchase beverages away from home twice a week or more, according to Technomic. This set of stats from Bevstat state:  “Pour cost is the cost of a drink’s ingredients divided by its sale price. It’s a powerful metric for understanding the profitability of your bar, and identifying inefficiencies in your business. This […]

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Spirits Brands Spending Big Money These Days

We had an investor prospect ask us an interesting question recently. “How much do spirits brands generally spend on marketing as a percentage of revenue?” In doing a little research, we find that’s a tough question to answer in detail. Victoria Duff states, “If your company is volume-driven, like Wal-Mart, your percentage spent on advertising […]

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