With the Shared Spirits App, brand marketing dollars are used to build depletions in specific accounts. When consumers use the Shared Spirits app, consumer information including, who the drink was purchased and redeemed by, when it was redeemed or depleted, where the on premise experience took place, and what behavior took place by the consumer took place after the experience is all measured and delivered to our participating brand partners.

Three to five days after the redemption or depletion took place, the Shared Spirits engagement model allows for promotions to centralized retail, other on premise locations and consumer reviews seen only by the brand.