Shared Spirits Updates


Dateline April 17th, 2017

We’re having a busy pre-launch season. Great contacts continue to learn of the app and it’s exciting to think about who may be taking part in completing the Shared Spirits angel round. There are some great people taking a look.

We are very excited to share anecdotal news of appointments and conversations that have been occurring over the last few weeks. Anecdotal simply because we are in talks with suppliers and brands and can’t disclose who they are in the context of an email.

433 were added to the CRM since our last communication. These leads are some of the finest suppliers and brands in the spirits, wine and beer business. A process is in place that is leading to personal communication with all of them individually. Right now, it’s about getting on their radar and sharing our value proposition.

We are in the process of explaining the Shared Spirits story to influential industry players on a daily basis. 

Here is what we’re hearing from some of the largest Suppliers in the industry.

I. After demo’ing the Shared Spirits app, the State director for a global wine firm had one significant question. “How do I get an exclusive for my restaurants?” This individual was ready to do a  buy in all Tennessee markets on the Shared Spirits platform. This company did 2.63 billion in global revenue last year. That’s the power of what is being shared.

II. After a phone call and explanation of the Shared Spirits business model, one of the country’s largest distillers said, “You guys have found a way to target millennials so specifically, we can breath life into older brands in relevant ways.”

III. A noted and nationally recognized restauranteur stated, “I’m going to add a red wine, a white wine, and a bubbles to our Shared Spirits menu so our Host Staff no longer has to take credit card numbers from strangers who call in wanting to buy a guest a bottle of wine. We’ll simply tell them to download the app, find our establishment and send the individual the bottle via Shared Spirits.”

If you’d like to revisit what the app does in a basic way for users, we’ve built a private page for use in demo’ing the app online.

Visit here for a short video of “How to buy and share a drink with the Shared Spirits app” 

Visit here for a longer video for of a “Full demo of the Shared Spirits app.”

There is also a couple of new Industry Influencer Series Interviews on the site and more in the hopper. Check them out at http://sharedspiritsmarketing.com.

Cheers,

Sherman Mohr, CEO

Shared Spirits Marketing

View Explainer Video

at http://sharedspirits.com

sherman@sharedspirits.com


Dateline April 4th, 2017

It’s been an exciting few days with Shared Spirits. Numerous new connections for Shared Spirits have been tee’d up by supporters of the vision. These important connections range from potential angel round investors to bars and restaurants with Nashville locations and nationwide footprints.

New spirits brands, wineries, and breweries are being approached daily. The premise at present? Get on the radar of more regional and national brands. In addition, many introductions have been sought in the entertainment industry. Some significant influencers are starting to assist in this effort. If you’d like to learn more about the beverage industry’s collaboration with entertainment, take a read of this recent article on Shared Spirits Marketing.

The team, composed of our Co-Founders and our CTO, are meeting weekly and have prepped the wire-frames and technical requirements for the next round of tech improvements. The Shared Spirits app feature set has shaped up nicely and the user experience is being enhanced. The dashboard for managing marketing campaigns, influencer marketing and venue management has been designed and is ready for coding.

Shared Spirits has picked up the pace with its Industry Influencer Interview Series. This content strategy is proving a highly effective way for Shared Spirits to share its message with some highly influential leaders in the beverage space. Please take a look when it’s convenient. Highly read articles recently include interviews with Neil McCormick of Yazoo Brewery of Nashville and Andy and Charley Nelson of Nelson’s Green Brier Distillery. On deck, we’ve got global wine personalities and one of Tennessee’s top spirits industry attorney’s ready for their upcoming interviews. Find these interviews at http://sharedspiritsmarketing.com. If you’ve got connections to great spirits, wine and beer industry professionals, connect them with Sherman Mohr. He’d like to include them in upcoming industry influencer interviews.

The Shared Spirits platform for spirits, wine and beer marketing is shaping up to be the most significant new tool for beverage marketing in history. Candidly, there is nothing else like it on the market.

 If you’d like to learn more in an in-person meeting or over a phone call, don’t hesitate to reach out to Sherman Mohr.

Shared Spirits is, in our opinion as well as the opinion of many we’ve spoken with, one of the better ideas in the marketplace. We are solving issues around a significant multibillion dollar problem around poorly targeted ad and promotion dollars in the beverage space.

We appreciate your help in the following ways. 

  • Introductions to potential check writers who want to explore the tech and spirits spaces.
  • Introductions to distillery, brewery, and vineyard owners.
  • Introductions to venue and bar owners and influencers.

Sherman Mohr and the team at Shared Spirits

Shared Spirits Marketing

View Explainer Video

at http://sharedspirits.com

sherman@sharedspirits.com


Dateline Mar 20th, 2017

We appreciate you’re allowing us to take a little of your precious time and inbox space to keep you up to speed with some significant happenings.

Important daily meetings between Shared Spirits and companies and individuals representing significant opportunities are taking place.

Some of these meetings are beginning to deal with specific inquiries.

Examples include:

How can your technology and marketing help us sell more 1.75 liter bottles at the retail level?

or

How can Shared Spirits build a new way for us to track who is drinking our product, not just know where they are doing so?

Important discussions with spirits, wine and beer brands are continuing to take place. Much of the intelligence we’re obtaining about tools being used in the spirits, wine and beer business, i.e. software made to track depletions, continue to point to the incredible gaps the Shared Spirits app and it’s associated software are going to fill.

On the technical front, in anticipation of our fully funded angel round, the team is working daily on development of the updated app design and feature set.

The back end merchant and advertising management dashboard is being designed and wire framed for immediate coding and development upon reaching angel round funding targets. This system is unlike anything else used in the marketing of spirits, wine and beer and the elegant simplicity of the technology on the design and functionality side hide the incredible complexity of the tool. The technology alone will be ready for use in areas that we can’t even imagine at present. The spirits, wine and beer business are huge. Diageo spent $2.5 billion dollars alone in each of the last five years. The industry is in significant need of our solution.

High level introductions to Shared Spirits are being made weekly and cultivated daily. Names you will know will likely be involved on the investor side and marketing side of the operation when the time is right.

Your support and continued introductions are the most important things to Shared Spirits. We appreciate each of you. Your good vibes and shares on social media and via email introductions are vital.

There are three constituencies we are cultivating at present.

1) Spirits, wine and beer brand owners and decision makers. These may be their suppliers or agencies, or the vineyard, distillery, and brewery owners as well.

2) Influencers in the cocktail, wine and beer communities. A major part of our current content strategy is the featuring of alcohol industry influencers. We post great interviews with these influencers now approximately two times a week.

Meet this week’s guests: Travis McVey of Hero’s Vodka and Peter Bray of Bray & Co, former Director of Digital at Saatchi and Saatchi

http://sharedspiritsmarketing.com/meet-spirits-industry-influencer-travis-mcvey-of-heros-vodka/ 

http://sharedspiritsmarketing.com/straightest-talking-ad-man-in-the-world/

3) and finally, qualified individuals who may have an interest in investing in a software as a service play in the consistently heavily spending alcohol space.

Sherman Mohr, CEO

Shared Spirits Marketing

View Explainer Video

at http://sharedspirits.com

sherman@sharedspirits.com


Dateline Mar 1st, 2017

When you’re in a dynamic phase of creation and planning in a new company, it’s hard not to share the news. We appreciate you’re allowing us to take a little of your precious time and inbox space to keep you up to speed with some significant happenings.

Important daily meetings between Shared Spirits and companies and individuals representing significant opportunities are taking place.

While we’re not at liberty to disclose those discussions via email, if you’re in touch with our team, they’ll be glad to share details on things when meeting in person.

On a high level, meetings with decision makers at national chains are being set up and conducted. Important nationwide redemption points for national campaigns are an important part of the Shared Spirits go to market strategy and these meetings are going well.

Important discussions with spirits, wine and beer brands are consistently taking place. These conversations have greatly contributed to important enhancements in the user experience planning as the next build begins to take place.

In addition, we’re gathering intel from these meetings on exactly how to win the business from large brand aggregators like Bacardi, Diageo, Pernod Ricard and independents as well. For example, a specific plan for earning business with the craft division of Anheuser Busch has been developed and will be ready for implementation upon release of the new versions of the Shared Spirits app.

On the technical front, in anticipation of our fully funded angel round, the team is working daily on development of the updated app design and feature set. Very importantly, a back end merchant and advertising management dashboard is being designed and wire framed for immediate coding and development upon reaching angel round funding targets.

High level introductions to Shared Spirits are being made weekly and cultivated daily. Names you will know will likely be involved on the investor side and marketing side of the operation when the time is right.

Your support and continued introductions are the most important things to Shared Spirits. We appreciate everyone of you. Your good vibes and shares on social media and via email introductions are vital.

There are three constituencies we are cultivating at present.

1) Spirits, wine and beer brand owners and decision makers. These may be their suppliers or agencies, or the vineyard, distillery, and brewery owners as well.

2) Influencers in the cocktail, wine and beer communities. A major part of our current content strategy is the featuring of alcohol industry influencers. We post great interviews with these influencers now approximately two times a week.

Examples:

http://sharedspiritsmarketing.com/industry-influencer-writer-consultant-lecturer-robin-robinson/ 

http://sharedspiritsmarketing.com/meet-spirits-industry-influencer-april-wachtel-of-swig-and-swallow/ 

3) and finally, qualified individuals who may have an interest in investing in a software as a service play in the consistently heavily spending alcohol space.

Blessings and until next time,

Cheers!

Sherman Mohr, CEO

Shared Spirits Marketing

View Explainer Video

at http://sharedspirits.com

sherman@sharedspirits.com


Dateline Feb 20th, 2017

I and the team have been busy meeting with investors who are doing their due diligence on the business, the team, and the potential market. I’m pleased to say that the list of interested parties around our angel round grows larger and more serious daily. We’re extremely pleased with the quality of the investors interested in the Shared Spirits opportunity.

On the business side of things, major possibilities continue to present themselves.

I.  Large national restaurant chains are in early stage beta talks with Shared Spirits.

II. Numerous spirits, wine and beer brands are learning about what is coming thanks to consistent outreach by the executive team. We’re in sales mode folks. May not be inking the deals quite yet, timeframes depend to some degree contingent upon our new tech rollout.

III. Meetings leading to significant influencers and decision makers in the entertainment business are leading to early stage conversations around the use of the Shared Spirits platform for drink deployments and redemptions for sponsoring brands for touring artist. These conversations are now including radio syndication marketing as well.

IV. Technologies around beacons, internet of things, and extremely advanced venue targeting are all being advanced as well.

V. Most importantly, the new updated design and tech features for the Shared Spirits app are being storyboarded weekly now. Features like search by drink, location, member, venue, brand and category are all being designed. Gamification features, new ways to deploy drinks, redeem drinks and track it all via real time reports are now being built as well as the merchant and brand dashboards that will facilitate easy to deploy marketing for brands and venues.

VI. We’ll start a bit of fun in March with a promotion or two around the bartender community and a nice cocktail experience. Stand by for news on those fronts!

If you’ve not visited http://sharedspirits.com and viewed the explainer video prior to now, I encourage you to do so. Also, opt in if you haven’t. Early opt ins have the earliest access to upcoming promotions, VIP events, and other cool things Shared Spirits will be bringing to its audience.

SharedSpiritsMarketing.com is where the company is sharing some intel around spirits, wine and beer marketing, technology, influencer marketing, and more. Visit when you get a chance.

Any introductions to anyone who has passion for tech investing, spirits, wine or beer, or mobile marketing are welcome.

Follow us on Facebook at https://www.facebook.com/sharedspirits/ 

Follow us on Twitter at https://twitter.com/sharedspirits 

Shared Spirits is on all the major social networks but currently active on these two.

Many many thanks for your good energy and all the introductions.

Cheers!

Sherman Mohr, CEO

Shared Spirits Marketing

View Explainer Video at http://sharedspirits.com

sherman@sharedspirits.com