Shared Spirits Spring Influencer Survey

In a recent Shared Spirits Spring Influencer Survey interesting but not surprising results were gleaned from our influencers.  100% of respondents have bought someone a gift as a thank you or for some other reason. 100% of respondents have sent a gift card like a Starbucks card as a thank […]

Shared Spirits Updates

Dateline April 17th, 2017 We’re having a busy pre-launch season. Great contacts continue to learn of the app and it’s exciting to think about who may be taking part in completing the Shared Spirits angel round. There are some great people taking a look. We are very excited to share […]

Meet Global Wine Industry Influencer Brad Morley of Cana Wine Company

It’s a great pleasure to be chatting with Brad Morley of Cana Wine Company today. Brad is our first wine category industry influencer. You’ll see why when you learn more about his story and his business. It’s Shared Spirits’ mission to share the stories of individuals in the spirits, wine […]

Customer Life Time Value in the Alcohol Business

In today’s world of data collection and loyalty cards it’s a mystery to me that spirits, wine and beer brands, (brands) don’t have a better understanding of what you, the consumer means to them. They give lip service to knowing you. However, they can’t improve something, i.e. a relationship without […]

Increasing the Value Prop of Touring Artists for Beverage Brands

Upon moving to Nashville some 27 years ago, I had little understanding of the music industry. I was in the alternative/subprime mortgage lending industry at the time. Once I began networking in Nashville, it didn’t take long to gather numerous music industry referrals. It wasn’t a credit issue with these […]

Get the Shared Spirits Bourbon Influencer’s Report

Nashville loves it’s bourbon. It loves its whiskey. Shared Spirits drilled down on this topic aggregating several bourbon brand twitter accounts and moving the most influential of all of them to the top of the list. We then fed the data to a unit of IBM that serves to put […]

Meet Beer Business Bad Ass Neil McCormick of Yazoo Brewery

It is my great pleasure to be joined today by Neil McCormick. Neil is the Sales and Marketing Manager of Yazoo Brewery in Nashville, TN. Yazoo is a iconic in Nashville culture and would be considered the original craft brew trailblazer here in Middle TN. Neil’s work with Yazoo and […]

Alcohol Advertising Changing with the Times

In a highly regulated environment, what is truly possible for a brand in the spirits, wine and beer business when it comes to innovation. It’s a tough world out there in the marketplace. Even with the regulators watching every move, there are still some weird and crazy side deals being […]