Shared Spirits loves the thought of a custom cocktail delivered via an experienced bartender, a chef behind the bar if you will. Our question? Would celebrity ownership of the brand affect your decision to purchase a cocktail? Evidence suggest it would.
Based on the move by celebrities into the spirits, wine, and craft beer space, they’ve been informed by their money managers that investments in spirits brands and the development of their own is a worthy spend in time and money.
Take a look at some of the players showcased in Liquor.com’s recent article on the topic. Original post found here.
Aviation American Gin
The NFL Hall of Famer is no stranger to the beverage industry. In the ‘90s, Joe Montana owned a Midwestern beer distributorship, and a few years ago he partnered with Sbragia Family Vineyards to create Montagia Cabernet Sauvignon. And his latest endeavor is Aviation Gin, which he just invested in. It was co-founded by top Portland, Ore., bartender Ryan Magarian.
Crystal Head Vodka
We couldn’t help but think it was a joke: After years of making us laugh in films like Ghostbusters, The Blues Brothers and Spies Like Us, Dan Aykroyd created a vodka brand. But the former Saturday Night Live star is quite serious about Crystal Head, which he founded in 2008. The liquor is filtered through 500-million-year-old quartz crystals with supposed spiritual qualities. We can’t taste the difference, but you might.
Sammy’s Beach Bar Rum & Cabo Wabo Tequila
Whether you loved or hated the Red Rocker’s time fronting Van Halen, Sammy Hagar is a spirits pioneer. Back in 1996, he started Cabo Wabo Tequila, one of the earliest celebrity liquor brands. It was originally sold only at Hagar’s bar of the same name in Cabo San Lucas, Mexico. In 2007, Skyy Spirits bought 80 percent of the brand for $80 million. Since then, Hagar has introduced Sammy’s Beach Bar Rum, which is made from sugar cane grown in Hawaii.
In 2007, Diddy (aka Sean Combs) partnered with the world’s largest spirits company, Diageo, on this vodka, which is made in France from grapes. Ciroc now also comes in three flavors: peach, coconut and red berry.
Entertainment and spirits. A magic combination. Census stats show the average US citizen spends 1% of their annual income on spirits, wine, or beer. With this stat in mind and an industry that was relatively untouched by recent recessions, it’s no wonder the biggest celebs are taking part.
Shared Spirits provides technology and consulting that serve to transform an artists power in the industry. If you’re representing an artist desiring a play in the spirits world, or a spirits brand seeking an artist, or your marriage has taken place and you’re wanting to learn more about how Shared Spirits can provide market share increases and a very long tail of success into the consumers your wishing to reach, we’re ready to assist.
Sherman Mohr, CEO
Shared Spirits Marketing
Sherman at shared spirits dot com