We Know Our Massively Transformative Purpose

Peter Diamandis recently launched a short blog post series around how big companies “turned it around”. We’re fans of Peter’s work, his mission and his devotion to living a life and growing companies that are driven by what he has coined a massively transformative purpose. What is a massively transformative purpose?  A simple, clear and powerful […]

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Shared Spirits Spring Influencer Survey

In a recent Shared Spirits Spring Influencer Survey interesting but not surprising results were gleaned from our influencers.  100% of respondents have bought someone a gift as a thank you or for some other reason. 100% of respondents have sent a gift card like a Starbucks card as a thank you. 46% of respondents have […]

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Customer Life Time Value in the Alcohol Business

In today’s world of data collection and loyalty cards it’s a mystery to me that spirits, wine and beer brands, (brands) don’t have a better understanding of what you, the consumer means to them. They give lip service to knowing you. However, they can’t improve something, i.e. a relationship without measuring it. Let us start […]

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Increasing the Value Prop of Touring Artists for Beverage Brands

Upon moving to Nashville some 27 years ago, I had little understanding of the music industry. I was in the alternative/subprime mortgage lending industry at the time. Once I began networking in Nashville, it didn’t take long to gather numerous music industry referrals. It wasn’t a credit issue with these artists and producers; it was […]

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Get the Shared Spirits Bourbon Influencer’s Report

Nashville loves it’s bourbon. It loves its whiskey. Shared Spirits drilled down on this topic aggregating several bourbon brand twitter accounts and moving the most influential of all of them to the top of the list. We then fed the data to a unit of IBM that serves to put the Twitter list leaders through […]

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Connecting with Millennials?

When it comes to occasions for drinking spirits, Millennials are most likely to drink for social reasons, while older generations were more likely to drink spirits for themselves. Generation X reported a 50/50 split between social occasions and “only by myself,” and Boomers skewed even more towards “only by myself.” But when it comes to […]

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