Big Problems Tech Can Help Solve for Spirits Brands

“I got 99 problems but a ……”. Jay-Z. There are lots of problems for brands these days. Between the government, advances in e-commerce, massive competition, and more, name the day, name the problem. My friends in the business are often busy putting out fires instead of growing their business. I’m continually hearing them fondly recall […]

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Grow Your Beverage Program Through Your Big Spenders

Seven out of 10 consumers purchase beverages away from home twice a week or more, according to Technomic. This set of stats from Bevstat state:  “Pour cost is the cost of a drink’s ingredients divided by its sale price. It’s a powerful metric for understanding the profitability of your bar, and identifying inefficiencies in your business. This […]

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Influencer Marketing and JD Wetherspoon’s Move Away from Social

I read with great interest the articles detailing 900 plus UK based pub giant JD Wetherspoon’s decision to remove and delete all data bases and all social media accounts. It accounts nearly $2 billion in sales and 35,000 employees across the UK.  According to Wetherspoon chairman Tim Martin in a Monday statement he shared: “We are going […]

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Digital Drunkenness is the Risk When Marketing Spirits on Social Media

Oh the outcry with recent revelations that certain megastars have soaked their social media feeds with booze infused posts promoting spirits brands. Given the fact that up to 25% of their audiences are said to be underage, it’s no wonder the authorities are in an uproar. If the platform does not afford your celebrity influencers […]

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5 Reasons You Need Alcohol Beverage Sampling Technology

Shared Spirits has polled, asked, surveyed and discussed whether or not spirits, wine and beer brands need sampling technology of some kind. Given the analog nature of tasting and sampling initiatives you may be surprised at our findings.  First, the premise or case use around our asking alcohol companies our questions. One of Shared Spirits […]

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If You Don’t Know Who Sampled Your Spirits or Wine Brand, You Don’t Know S…t!

The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is wrong. These are actual success […]

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Influencer Marketing Platform for the Spirits, Wine and Beer Industry Launching

Shared Spirits of Nashville, TN is poised to launch the first industry specific influencer/ambassador marketing platform for the spirits, wine and beer industries. It shares this announcement with key groups of industry influencers knowing that key connections in important markets may wish to leverage the platform for their brands, key accounts, bar and restaurant partners […]

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