Social Tech Case Studies


If You Don’t Know Who Sampled Your Spirits or Wine Brand, You Don’t Know S…t!

The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is […]


Influencer Marketing Platform for the Spirits, Wine and Beer Industry Launching

Shared Spirits of Nashville, TN is poised to launch the first industry specific influencer/ambassador marketing platform for the spirits, wine and beer industries. It shares this announcement with key groups of industry influencers knowing that key connections in important markets may wish to leverage the platform for their brands, key […]


Is Your Marketing Creating Value for Your Spirits, Wine or Beer Brand?

I’ve become a real fan of identifying and pursuing marketing solutions for clients where value creation opportunities have the best chance to blossom and thrive. My first read on the topic some two years ago came from Author Sangeet Paul Choudary. He is the Author of Platform Scale and it’s follow […]


We Know Our Massively Transformative Purpose

Peter Diamandis recently launched a short blog post series around how big companies “turned it around”. We’re fans of Peter’s work, his mission and his devotion to living a life and growing companies that are driven by what he has coined a massively transformative purpose. What is a massively transformative purpose?  […]


Increasing the Value Prop of Touring Artists for Beverage Brands

Upon moving to Nashville some 27 years ago, I had little understanding of the music industry. I was in the alternative/subprime mortgage lending industry at the time. Once I began networking in Nashville, it didn’t take long to gather numerous music industry referrals. It wasn’t a credit issue with these […]


Alcohol Advertising Changing with the Times

In a highly regulated environment, what is truly possible for a brand in the spirits, wine and beer business when it comes to innovation. It’s a tough world out there in the marketplace. Even with the regulators watching every move, there are still some weird and crazy side deals being […]


Connecting with Millennials?

When it comes to occasions for drinking spirits, Millennials are most likely to drink for social reasons, while older generations were more likely to drink spirits for themselves. Generation X reported a 50/50 split between social occasions and “only by myself,” and Boomers skewed even more towards “only by myself.” […]