Spirits Brands Spending Big Money These Days

We had an investor prospect ask us an interesting question recently. “How much do spirits brands generally spend on marketing as a percentage of revenue?” In doing a little research, we find that’s a tough question to answer in detail. Victoria Duff states, “If your company is volume-driven, like Wal-Mart, your percentage spent on advertising […]

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Cocktail Blogs Worthy of Your Time

In our view, a great online cocktail destination offers the reader an opportunity to learn, replicate the featured cocktails at home and vicariously live the experience while reading. Some great photography is a bonus. Given this brief baseline, we’ve put together a list of three cool cocktail blog destinations for your bookmarking pleasure! First in […]

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