Influencer Marketing: It’s Got a Long Way to Go

Influencer marketing is certainly getting a lot of attention. This post is prompted by a recent article I read on Media Post by Stephen Reily. “Influencer Marketing for Boomers: It’s About Experience, Not Marketing.” As I read the numerous how-to articles and white papers out on the interwebs I’m struck by how much Influencer Marketing […]

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Five Tips When Launching Influencer Marketing Campaigns
Using Shared Spirits app

In the Ebook titled The Value of Influence: The Ultimate Guide to Influence Marketing written by Nick Hayes Principal, Influencer50 Inc., and Co-author, Influencer Marketing: Who Really Influences Your Customers?; Nick Hayes defines influence marketing this way. Influence marketing is an updated approach to marketing and public relations where you target the people your prospects turn to […]

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