Digital Drunkenness is the Risk When Marketing Spirits on Social Media

Oh the outcry with recent revelations that certain megastars have soaked their social media feeds with booze infused posts promoting spirits brands. Given the fact that up to 25% of their audiences are said to be underage, it’s no wonder the authorities are in an uproar. If the platform does not afford your celebrity influencers […]

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Buca the Great. The Ultimate Brand Ambassador

Today we welcome to the Shared Spirits Industry Influencer Interview Buca the Great, The Beverage Industry’s Ultimate Ambassador. You might ask how does one position themselves as the “Ultimate Ambassador”? It takes moxie and vision. You’ll learn more about those as it pertains to Buca as we go through the interview. Buca is the host […]

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We Know Two Important Things About Influencers
Using Shared Spirits app

We know two very important things about influencers. They love increasing their influence and the people with whom they share things is predictable. To start the process of becoming a Shared Spirits Influencer visit http://sharedspirits.com and opt in today!

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Meet Future Wine Industry Superstar Marisa Sergi of RedHead Wine

Welcome to this installment of the Shared Spirits Marketing Industry Influencer Interview Series. Our desire is to share personal stories and interviews of the people behind or associated with spirits, wine and beer brands. These great stories provide context to the narrative of authentic brands. Made up stories aren’t really our style!  In this interview, […]

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Meet Industry Influencer and Tequila Brand CEO Jason Fandrich. He Reminds us to “Cuestion Everything”

In this week’s industry influencer interview series, we feature Jason Fandrich, CEO of Cuestion Tequila. Jason is an entertainment industry and spirits industry veteran sitting at the helm of one of what will soon be one of the world’s hottest tequila brands. Sherman:  Jason, it’s a great pleasure to be with you and learn more […]

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Get on the List!

It’s been a little while since our last update. It’s not for lack of being busy. Over the last three months, our team has been meeting with investor prospects, yep, there is still room in the raise, meeting with users, venues, and brands in the spirits, wine and beer world. We’ve demo’d the app hundreds […]

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Meet One of Tennessee Whiskey’s Oldest Brands. Andy and Charlie Nelson of Nelson’s Greenbrier Distillery

It’s a great pleasure to feature the Nelson Brothers of Nelson’s Greenbrier Distillery(@TNWhiskeyCo) located in Nashville, TN. These guys and their family have a heritage and history in the whiskey business unlike anyone else. It’s a great story. Enjoy! Sherman: For the benefit of our readers, share what business were you guys in prior to […]

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A New Way to Measure Influencer Marketing is Needed

Influencer marketing is in many ways a broken model right out of the gate in its current form. Through the proliferation of influencer marketing platforms that exist, 44 of them shared in this blog post alone, and the variety of intermediaries that serves as paid gateways to bloggers, content providers and instagram stars, we are […]

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Bourbon Fan? Subscribe to These Blogs

We need something other than Facebook, Snapchat and Twitter to occupy the day. Why not make your wasted desk time, you know the time you’re wasting at the office, useful instead of pointless! Learn about great bourbons, spots to enjoy the experiences, and more with subscriptions to these great blogs! A few of my favorites?  […]

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