By the way, the thousands or more they’d charge for this intelligence is worth every penny if it came with the right activation strategy and plan. In most cases, it doesn’t. Brands are marketing to people they don’t know, thinking they’d picked out the audience. In fact, they have not idea if they put the brand to the lips.
Oh well, here’s the report. If you’d like to learn more about how we reach folks that behave the way our research shows, let us know!
And a special treat! Hey bourbon, take me home!