admin


Influencer Marketing and JD Wetherspoon’s Move Away from Social

I read with great interest the articles detailing 900 plus UK based pub giant JD Wetherspoon’s decision to remove and delete all data bases and all social media accounts. It accounts nearly $2 billion in sales and 35,000 employees across the UK.  According to Wetherspoon chairman Tim Martin in a Monday statement […]


Digital Drunkenness is the Risk When Marketing Spirits on Social Media

Oh the outcry with recent revelations that certain megastars have soaked their social media feeds with booze infused posts promoting spirits brands. Given the fact that up to 25% of their audiences are said to be underage, it’s no wonder the authorities are in an uproar. If the platform does […]


5 Reasons You Need Alcohol Beverage Sampling Technology

Shared Spirits has polled, asked, surveyed and discussed whether or not spirits, wine and beer brands need sampling technology of some kind. Given the analog nature of tasting and sampling initiatives you may be surprised at our findings.  First, the premise or case use around our asking alcohol companies our […]


The Agency Guy BS’d Me with, “Our Scotch Drinkers Just Won’t Download an App.”

I was on the phone with an agency guy a couple of weeks ago. You know, the agency guy that’s been selling high priced activation and education sampling programs and events to the spirits and wine industry for years. As I explained the Shared Spirits app and our Campaign Management […]


Buca the Great. The Ultimate Brand Ambassador

Today we welcome to the Shared Spirits Industry Influencer Interview Buca the Great, The Beverage Industry’s Ultimate Ambassador. You might ask how does one position themselves as the “Ultimate Ambassador”? It takes moxie and vision. You’ll learn more about those as it pertains to Buca as we go through the […]


Meet Spirits Brand Builder and Industry Influencer Tony Bagnulo of B-33 Beverage Marketing

Welcome to this edition of the Shared Spirits Industry Influencer Interview Series. This weekTony Bagnulo is our featured guest and we’re thrilled to get a chance to visit with this US Army veteran and 14 plus year spirits industry professional.    Sherman: Tony, welcome! You’ve been active in the spirits […]


If You Don’t Know Who Sampled Your Spirits or Wine Brand, You Don’t Know S…t!

The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is […]


Meet Industry Influencers and Louisville KY Brand Ambassadors Kelvin Young and Juan Ditto of The Brand Ambassador’s Group

Welcome back to another installment of the Shared Spirits Industry Influencer Interview Series. We’ve had some great industry leaders and personalities in the series and this installment carries that quality forward. Today, we welcome Kelvin Young, of Louisville, KY and The Brand Ambassador’s Group.  Kelvin and I connected via LinkedIn […]