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If You Don’t Know Who Sampled Your Spirits or Wine Brand, You Don’t Know S…t!

The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is […]


Meet Industry Influencers and Louisville KY Brand Ambassadors Kelvin Young and Juan Ditto of The Brand Ambassador’s Group

Welcome back to another installment of the Shared Spirits Industry Influencer Interview Series. We’ve had some great industry leaders and personalities in the series and this installment carries that quality forward. Today, we welcome Kelvin Young, of Louisville, KY and The Brand Ambassador’s Group.  Kelvin and I connected via LinkedIn […]


Influencer Marketing Platform for the Spirits, Wine and Beer Industry Launching

Shared Spirits of Nashville, TN is poised to launch the first industry specific influencer/ambassador marketing platform for the spirits, wine and beer industries. It shares this announcement with key groups of industry influencers knowing that key connections in important markets may wish to leverage the platform for their brands, key […]


Meet Future Wine Industry Superstar Marisa Sergi of RedHead Wine

Welcome to this installment of the Shared Spirits Marketing Industry Influencer Interview Series. Our desire is to share personal stories and interviews of the people behind or associated with spirits, wine and beer brands. These great stories provide context to the narrative of authentic brands. Made up stories aren’t really […]


Is Your Marketing Creating Value for Your Spirits, Wine or Beer Brand?

I’ve become a real fan of identifying and pursuing marketing solutions for clients where value creation opportunities have the best chance to blossom and thrive. My first read on the topic some two years ago came from Author Sangeet Paul Choudary. He is the Author of Platform Scale and it’s follow […]


The Most Influential Women in the Liquor Business

We’re sharing the top list from numerous web sites and publications in this post. From HARPERS BAZAAR Magazine: Women in the Liquor Business http://www.harpersbazaar.com/culture/travel-dining/a17236/women-in-liquor-industry/ Top women in the distillery business. The Women Behind Your Favorite Spirits Ten Leading Executive Women in the Liquor Industry Ten leading female spirits industry executives […]


Meet Industry Influencer and Tequila Brand CEO Jason Fandrich. He Reminds us to “Cuestion Everything”

In this week’s industry influencer interview series, we feature Jason Fandrich, CEO of Cuestion Tequila. Jason is an entertainment industry and spirits industry veteran sitting at the helm of one of what will soon be one of the world’s hottest tequila brands. Sherman:  Jason, it’s a great pleasure to be […]


SPEAKeasy Spirits creates new entity to focus on distilling and offers first run of Davidson Reserve Rye

Sherman Mohr sat down with Jeff Pennington recently and learned something about the Pennington Distilling Company history and some other areas of company growth. Since 2011, SPEAKeasy Spirits co-founders Jeff and Jenny Pennington have offered blending, bottling and marketing services to other brands as well as creating their own spirits […]


Meet Sarah Sebastian. Spirits Industry Influencer and Girl Boss Bad Ass

Welcome to this installment of our Industry Influencer Interview Series. This time around, Sherman features a South Florida connection that should be on your radar. Sarah Sebastian is a Agency Principal and Founder of a couple of extremely cool enterprises. The one that caught our attention was her role in […]