Meet Teeqlife’s Don Ferguson

What a pleasure it is to host Teeqlife’s Don Ferguson on today’s Shared Spirits Industry Influencer Interview Series.Teeqlife is a Brand, Lifestyle and Movement. Teeqlife is a BRAND with an agenda to educate the masses on how amazing tequila is. His passion for this decadent agave spirit goes unparalleled and he knew there were misconceptions surrounding tequila. He wanted to create […]

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Big Problems Tech Can Help Solve for Spirits Brands

“I got 99 problems but a ……”. Jay-Z. There are lots of problems for brands these days. Between the government, advances in e-commerce, massive competition, and more, name the day, name the problem. My friends in the business are often busy putting out fires instead of growing their business. I’m continually hearing them fondly recall […]

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Grow Your Beverage Program Through Your Big Spenders

Seven out of 10 consumers purchase beverages away from home twice a week or more, according to Technomic. This set of stats from Bevstat state:  “Pour cost is the cost of a drink’s ingredients divided by its sale price. It’s a powerful metric for understanding the profitability of your bar, and identifying inefficiencies in your business. This […]

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Influencer Marketing and JD Wetherspoon’s Move Away from Social

I read with great interest the articles detailing 900 plus UK based pub giant JD Wetherspoon’s decision to remove and delete all data bases and all social media accounts. It accounts nearly $2 billion in sales and 35,000 employees across the UK.  According to Wetherspoon chairman Tim Martin in a Monday statement he shared: “We are going […]

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Digital Drunkenness is the Risk When Marketing Spirits on Social Media

Oh the outcry with recent revelations that certain megastars have soaked their social media feeds with booze infused posts promoting spirits brands. Given the fact that up to 25% of their audiences are said to be underage, it’s no wonder the authorities are in an uproar. If the platform does not afford your celebrity influencers […]

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5 Reasons You Need Alcohol Beverage Sampling Technology

Shared Spirits has polled, asked, surveyed and discussed whether or not spirits, wine and beer brands need sampling technology of some kind. Given the analog nature of tasting and sampling initiatives you may be surprised at our findings.  First, the premise or case use around our asking alcohol companies our questions. One of Shared Spirits […]

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Buca the Great. The Ultimate Brand Ambassador

Today we welcome to the Shared Spirits Industry Influencer Interview Buca the Great, The Beverage Industry’s Ultimate Ambassador. You might ask how does one position themselves as the “Ultimate Ambassador”? It takes moxie and vision. You’ll learn more about those as it pertains to Buca as we go through the interview. Buca is the host […]

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