Yearly Archives: 2018


Big Problems Tech Can Help Solve for Spirits Brands

“I got 99 problems but a ……”. Jay-Z. There are lots of problems for brands these days. Between the government, advances in e-commerce, massive competition, and more, name the day, name the problem. My friends in the business are often busy putting out fires instead of growing their business. I’m […]


Influencer Marketing and JD Wetherspoon’s Move Away from Social

I read with great interest the articles detailing 900 plus UK based pub giant JD Wetherspoon’s decision to remove and delete all data bases and all social media accounts. It accounts nearly $2 billion in sales and 35,000 employees across the UK.  According to Wetherspoon chairman Tim Martin in a Monday statement […]


Digital Drunkenness is the Risk When Marketing Spirits on Social Media

Oh the outcry with recent revelations that certain megastars have soaked their social media feeds with booze infused posts promoting spirits brands. Given the fact that up to 25% of their audiences are said to be underage, it’s no wonder the authorities are in an uproar. If the platform does […]


5 Reasons You Need Alcohol Beverage Sampling Technology

Shared Spirits has polled, asked, surveyed and discussed whether or not spirits, wine and beer brands need sampling technology of some kind. Given the analog nature of tasting and sampling initiatives you may be surprised at our findings.  First, the premise or case use around our asking alcohol companies our […]


The Agency Guy BS’d Me with, “Our Scotch Drinkers Just Won’t Download an App.”

I was on the phone with an agency guy a couple of weeks ago. You know, the agency guy that’s been selling high priced activation and education sampling programs and events to the spirits and wine industry for years. As I explained the Shared Spirits app and our Campaign Management […]


Buca the Great. The Ultimate Brand Ambassador

Today we welcome to the Shared Spirits Industry Influencer Interview Buca the Great, The Beverage Industry’s Ultimate Ambassador. You might ask how does one position themselves as the “Ultimate Ambassador”? It takes moxie and vision. You’ll learn more about those as it pertains to Buca as we go through the […]