If You Don’t Know Who Sampled Your Spirits or Wine Brand, You Don’t Know S…t!

The sampling programs utilized by alcohol brands, allowed to some degree in 46 states, no longer meet the requirements of true measurable KPI driven marketing. It’s time for a change. When the measure of success for a spirits or wine brand sampling program includes the following success metrics, something is wrong. These are actual success […]

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Meet Industry Influencers and Louisville KY Brand Ambassadors Kelvin Young and Juan Ditto of The Brand Ambassador’s Group

Welcome back to another installment of the Shared Spirits Industry Influencer Interview Series. We’ve had some great industry leaders and personalities in the series and this installment carries that quality forward. Today, we welcome Kelvin Young, of Louisville, KY and The Brand Ambassador’s Group.  Kelvin and I connected via LinkedIn during my daily cultivation of […]

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