Oh, The Business Drink

As I thought about fun things to share with our vast audience of readers today, buying someone a drink was on my mind. Since I seldom do so for any reason other than business, I wanted to drill down on the practice of entertaining clients with drinks. Potential questions? Can I write this stuff off? […]

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Spirits Brands Spending Big Money These Days

We had an investor prospect ask us an interesting question recently. “How much do spirits brands generally spend on marketing as a percentage of revenue?” In doing a little research, we find that’s a tough question to answer in detail. Victoria Duff states, “If your company is volume-driven, like Wal-Mart, your percentage spent on advertising […]

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Cocktail Blogs Worthy of Your Time

In our view, a great online cocktail destination offers the reader an opportunity to learn, replicate the featured cocktails at home and vicariously live the experience while reading. Some great photography is a bonus. Given this brief baseline, we’ve put together a list of three cool cocktail blog destinations for your bookmarking pleasure! First in […]

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A New Way to Measure Influencer Marketing is Needed

Influencer marketing is in many ways a broken model right out of the gate in its current form. Through the proliferation of influencer marketing platforms that exist, 44 of them shared in this blog post alone, and the variety of intermediaries that serves as paid gateways to bloggers, content providers and instagram stars, we are […]

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Bourbon Fan? Subscribe to These Blogs

We need something other than Facebook, Snapchat and Twitter to occupy the day. Why not make your wasted desk time, you know the time you’re wasting at the office, useful instead of pointless! Learn about great bourbons, spots to enjoy the experiences, and more with subscriptions to these great blogs! A few of my favorites?  […]

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Influencer Marketing: It’s Got a Long Way to Go

Influencer marketing is certainly getting a lot of attention. This post is prompted by a recent article I read on Media Post by Stephen Reily. “Influencer Marketing for Boomers: It’s About Experience, Not Marketing.” As I read the numerous how-to articles and white papers out on the interwebs I’m struck by how much Influencer Marketing […]

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Five Tips When Launching Influencer Marketing Campaigns
Using Shared Spirits app

In the Ebook titled The Value of Influence: The Ultimate Guide to Influence Marketing written by Nick Hayes Principal, Influencer50 Inc., and Co-author, Influencer Marketing: Who Really Influences Your Customers?; Nick Hayes defines influence marketing this way. Influence marketing is an updated approach to marketing and public relations where you target the people your prospects turn to […]

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