Using Shared Spirits app

Five Tips When Launching Influencer Marketing Campaigns

Posted on Leave a commentPosted in Influencer Marketing

In the Ebook titled The Value of Influence: The Ultimate Guide to Influence Marketing written by Nick Hayes Principal, Influencer50 Inc., and Co-author, Influencer Marketing: Who Really Influences Your Customers?; Nick Hayes defines influence marketing this way. Influence marketing is an updated approach to marketing and public relations where you target the people your prospects turn to […]

Meet Spirits Industry Influencer April Wachtel of Swig and Swallow

Posted on Leave a commentPosted in Shared Spirits Spotlights

Welcome to another installment of Shared Spirits Marketing’s Meet the Influencer Series. There are people in the spirits, wine and beer industries or closely related to it that deserve special attention for their work.  It’s my goal to feature these creative leaders so you can become more familiar with their work and passions. Ultimately, you’ll […]

Connecting with Millennials?

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When it comes to occasions for drinking spirits, Millennials are most likely to drink for social reasons, while older generations were more likely to drink spirits for themselves. Generation X reported a 50/50 split between social occasions and “only by myself,” and Boomers skewed even more towards “only by myself.” But when it comes to […]