Meet Spirits Industry Influencer Travis McVey of Hero’s Vodka

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It is my pleasure to be chatting with Travis McVey of Hero’s Vodka today. Travis McVey is a U.S. Marine Corps Veteran who proudly served as a Presidential Honor Guard from 1989-1992. An innovative and determined entrepreneur, Travis endured the life-changing tragedy of a good friend dying in combat in the War Against Terror which inspired him to […]

Meet Spirits Industry Influencer, Writer, Consultant, and Lecturer Robin Robinson

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It’s my distinct pleasure to be chatting with Robin Robinson today. I first discovered Robin while reading industry trade publications and found him extremely approachable when I reached out to him. We’ve had a couple of  conversations and I’m proud to say I count him as a true resource in the spirits industry. Robin Robinson […]

Spirits Brands Spending Big Money These Days

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We had an investor prospect ask us an interesting question recently. “How much do spirits brands generally spend on marketing as a percentage of revenue?” In doing a little research, we find that’s a tough question to answer in detail. Victoria Duff states, “If your company is volume-driven, like Wal-Mart, your percentage spent on advertising […]